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    Derin Seale Wins ONE Show Gold Pencil in Advertising for NZTA PSA “Mistakes”

    By RACONTEURUpdated:No Comments6228 Views
    LOS ANGELES -- (SPW) --

    Dir. Derin Seale's hard-hitting PSA "Mistakes" for The New Zealand Transport Agency out of Clemenger BBDO was honored a Gold Pencil Award in Advertising at the 2014 ONE Show.  The powerful clip warning drivers about the dangers of excessive speeding quickly went viral, now  reaching over 9 million views and earning a coveted spot on TED's list of 10 Ads Worth Spreading. 

    Seale creates a compelling narrative with the :60 clip, showing us two drivers experiencing an extended moment of pause at that split second before they collide into one another.  As the two men exit their cars, their conversation personalizes the grim repercussions about to take place, with one man pleading for the safety of his son in the backseat.  Unable to alter the outcome, the drivers return behind the wheel and we see a speedometer reading over 100/km per hour before everything changes dramatically. Real-time suddenly returns as the violent moment of impact occurs, and the and the heartbreaking realization that we're powerless to change a simple mistake made in a second’s time is driven home.
     
    Director Derin Seale is represented by Believe Media for commercial representation in the US, Canada and Latin America.
     


    View the spot online here: http://wdrv.it/RIpbas

    Link to the One Club: www.oneclub.org

    Link to Derin Seale's reel: http://www.believemedia.com/derin-seale/

    Screenwork Credits
    Brand: NZTA
    Title: “Small Mistakes”
    Agency: Clemenger BBDO
    Executive Creative Director: Philip Andrew
    Writer: Emily Beautrais
    Art Director: Frances Cooke

    Director: Derin Seale
    Production Company: Finch
    Executive Producer: Rob Galluzzo
    Producer: Karen Bryson
    Production Manager: Annelise Yarrell
    DOP: Stefan Duscio
    Production Designer: Rob Key

     
    Vfx: Fin Design & Effects
    VFX Supervisor: Stuart White
    Flame: Justin Bromley
    Grade: Ben Eagleton
    Offline: c/- Toy Box
    Editor: Drew Thompson

    Audio Post: Nylon Studios
    Sound Design & Final Mix: Simon Lister
     

     

    Contact:

    Olia Ougrik
    Contact Olia via email
     

     

    SPW Category:Awards Show Announcements (News, Nominees, Winners)
    Tags:AdvertisingBelieve mediaOne ShowawardPSA



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    Tuesday, March 18, 2025
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    Agency Source, a business development platform that provides new business lists of Agency, Brand, and Production contacts, has launched an exclusive new Middle East Agency data set. Agency Source customers will now get instant access to Producers, Creative Directors, Art Directors, and more at top agencies with projects in this exciting market. Amidst agency talent shifts and increasing competition, Agency Source’s market expansion gives its users valuable connections and job opportunities on a global scale.  The Middle East Advertising market is currently valued at USD 8 billion, with projections to reach USD 10 billion by 2030. Saudi Arabia stands out as a key catalyst for growth in the region, fueled by substantial investments in major infrastructure projects and hosting high-profile global sporting events. Notes Agency Source founder Ross MacRae, "These new contact lists provide members immediate access to key individuals in this dynamic market. Over the past 6 months, there has been a growing demand for this region, prompting our research team to diligently verify and include new contacts from leading agencies in this database. Seize the opportunity and get in early!”  Agency Source is built to seamlessly integrate with current CRM systems, allowing users to quickly find essential agency and brand contacts while exploring networks and talent pools with unmatched simplicity. The platform’s powerful search feature enables users to refine queries based... Read More

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