Nonfiction Unlimited has announced the signing of award-winning filmmaker and Creative Director Nico Carbonaro for global representation in the commercial, branded entertainment, and digital space. 

The multi-talented Carbonaro joins Nonfiction from Google Brand Studio where he spent the last five-plus years as Creative Director, directing and showrunning commercials, branded content, documentary series, museum exhibitions, and interactive storytelling projects. He most recently completed the tenth installment of his branded documentary series for Google, Search On.  

Carbonaro and his team of filmmakers, designers, photographers and journalists also partnered on storytelling projects with non-profit organizations including the Equal Justice Initiative, National Parks Foundation, and GLAAD. "Stories told in collaboration with non-profits, such as Lynching in America, a collaboration between Google and Bryan Stevenson's Equal Justice Initiative, are a great way for brands to show the world what they stand for while bringing greater awareness to important issues," says Carbonaro.

In addition to the documentary genre, Carbonaro’s work has included heavily art directed visual projects and experimental approaches. His skills blend fiction and nonfiction in a unique filmic language and visual signature that he brings to the commercial space. Prior to his tenure at Google, Carbonaro was with Greenpoint Pictures directing spots and music videos. 

Carbonaro’s branded work has been honored at the Cannes Lions, One Show, D&AD, Art Director’s Club, Webby, and Clio awards. 

Nonfiction Unlimited Founder / Exec Producer Loretta Jeneski remarked, “Nico is indeed a very special talent. A creative filmmaker with deep heart—his humanistic and beautiful storytelling combined with his technical creative solve is inspiring. We’re looking forward to the magic.”

At Nonfiction Unlimited, Carbonaro will team with the company’s Executive Producers 

Patrick Degan and Michel Waxman to secure and produce purposeful storytelling projects incorporating innovative ways of reaching their audience. “Nico’s authentic filmmaking style inspires action and we can’t wait to broaden his capabilities and reach,” added Nonfiction EP Michel Waxman.

The addition of Carbonaro to Nonfiction Unlimited’s roster continues the company’s commitment to authentic and documentary content in advertising, and broader branded entertainment projects.

Nico Carbonaro’s work can be viewed here: