“What does Mother Nature’s garden look like? This isn’t a question you get to answer every day,” says THINKING MACHINE’s Matthew Docter when describing the process of creating this visually stunning, two-spot campaign for Brunner & Vespyr Brands. “Words like natural, fantastical, and other-worldly were used more than once!” adds Jason Docter. “We knew we had the chance to create something unique, and both the agency and client agreed. They were super supportive and excited about pushing the idea from start to finish.”
Inspired by the surreal structures of Las Pozas, the twins worked closely with production designers Jorge Vujosevich (Mexico City) & Justin Trask (Los Angeles), as well as PS260 (post), to create a mystical, enchanting world that playfully balances reality and imagination.
Shooting on a stage in Mexico City, the set build required massive amounts of practical plants and flowers watered daily, while the art and production teams finalized details. “It feels like anything is possible in Mexico City. It’s an inspiring place. Creativity is everywhere. We’ve all seen plenty of commercials for cold remedies before. This couldn’t just be one more that nobody remembered. We had to do something that was going to stand out in a big way,” says Brunner’s Kevin Corfield.
The lush setting is completely unexpected for a pharma ad, which was precisely the agency’s plan. “Our client was on the same page from the outset. Do something that stands out for the category,” adds Brunner’s Rob Schapiro, which was music to the Docter Twins’ ears.
Brunner’s Emily DeShantz adds, “Witnessing the evolution of comedy in the scripts was especially enjoyable. Between the bits our team wrote and the improv from the talent (who may never eat ginger root again), we ended up with a laundry list of edit options. It all came together with an extremely talented editor, JJ Lask of PS260, who managed to fit the bonus laughs into only 15 seconds.”
The Docter Twins also worked on original music for the campaign with their composing partner, Christian Moder. “Being able to creatively influence a job from start to finish is rare,” adds Jason. “We’re very grateful to the Brunner team for the opportunity.”
Cold-EEZE “Two Mothers” & Defend-EEZE “Two Mothers” began running on paid social on 11/01. National linear broadcast began on 11/15.
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More