Doe-Anderson has released a short documentary commemorating the one-year anniversary of Norton Healthcare’s West Louisville Hospital, the first hospital in the neighborhood in 150 years. Directed by award-winning Louisville native Imani Dennison, the documentary film offers an intimate look at a community transformed by access to comprehensive healthcare.
Trailer found on Vimeo here.
More Than a Hospital: A Community Hub
Opened in 2024, Norton West Louisville Hospital provides medical care alongside education programs, family support, and a food pantry. “Seeing how our neighbors have embraced this hospital and trust us with their care—that’s our real measure of success,” said Renee Murphy, Chief Marketing Officer at Norton Healthcare. “This documentary captures that relationship and gives us hope for what’s possible in other communities.”
Premiering during the hospital’s anniversary celebration, the film features voices from West Louisville, including Chief Administrative Officer Corenza Townsend, local advocate Chastity White, and students from Central High School’s pre-med and nursing magnet program. It contextualizes the hospital’s significance within the historic ‘West of 9th Street’ neighborhood, long impacted by health disparities.
“This project isn’t about a brand—it’s about people,” added Leyla Touma Dailey, President and Chief Creative Officer at Doe-Anderson. “When communities gain access to basic services like healthcare, everyone benefits.”
Creative Freedom for a Powerful Story “We wanted to spotlight this hospital as a model for addressing systemic health inequities nationwide,” said Miles Harvey, SVP and Executive Creative Director at Doe-Anderson.
To ensure authenticity, Doe-Anderson gave the Director Imani Dennison creative control. Her work, rooted in compelling storytelling, has appeared on PBS and ITVS and premiered at Tribeca and BlackStar. The documentary also incorporates archival footage from the University of Louisville.
Dennison comments: “This film was an opportunity to reflect the voices, care, and strength of West Louisville through the people who live and learn there. Hearing directly from community members and students from my alma mater, Central High School, made the story deeply personal for me. Norton Hospital’s presence in this neighborhood represents access, dignity, and long-term investment in community health.” The documentary is available on YouTube.
About Doe-Anderson
Doe-Anderson Inc. is one of the oldest independent advertising agencies in the US. and an Ad Age Small Agency of the Year 2025 Winner in the highly coveted category of Agency Culture. The company works with iconic brands including Maker’s Mark, Jim Beam, and Louisville Slugger bats and equipment. Client partners also include Texas Roadhouse, Carrier, Roto-Rooter, and several healthcare and financial sector brands.
Doe-Anderson has 130 employees spanning offices in Louisville, KY and Columbus, OH. It offers integrated communication services including brand and digital strategy, creative execution, media buying and planning, analytics, digital design and development, content production and public relations. The agency is a member of AMIN Worldwide, a global peer group of independent agencies, and the American Association
of Advertising Agencies (4As).
About Norton Healthcare
For more than 130 years, Norton Healthcare’s faith heritage has guided its mission to provide quality health care to all those it serves. Today, Norton Healthcare is a leader in serving adult and pediatric patients from throughout Greater Louisville, Southern Indiana, the commonwealth of Kentucky and beyond.
