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    Eden Martinez Joins LAIR

    By Simone@LairUpdated:No Comments2007 Views
    Director Eden Martinez
    NEW YORK -- (SPW) --

    Eden Alexis Martinez (They/Them) is a New York native, Puerto Rican-American filmmaker who's work explores the chaos, beauty, and ridiculous collision of intersectionality and identity. A filmmaker with over 10 years experience working as a director, creative producer, and editor, focusing primarily on docu-style branded and commercial content.  Eden’s human-first approach and cine-docu aesthetic puts characters at the forefront revealing emotional nuance that connects with viewers. They have worked on projects for clients such as Vogue, Discovery+, The 9/11 Memorial & Museum, and Verizon. 
     
    Eden Martinez, Director – "Working with Lair is phenomenal. It's a dream to have a team that recognizes my voice and talent. The Lair team continues to push me to new heights and I can't wait to see all that our collaboration produces." 

    Simone Burton, Business Development Executive – “Eden has a magnetism about them that resonates strongly within their work, we’re incredibly excited to work with them.” 

    See Eden's Work here: https://www.lair.tv/eden-martinez

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    Simone Burton
    Business Development
    LAIR
    Contact via email
    SPW Category:Production and Post-Production Products and Services
    Tags:DirectorDocu-style DirectorBilingual directorcommercial directorLair



    2025 Look-Back: Methods & Madness Marks Breakout 2025 With Standout Commercial Work Across Genres And Brands

    Monday, December 15, 2025
    Among Methods & Madness notable achievements in 2025 was its long-form branded content film for Samsung, via Edelman directed by Casey & Ross, the founding duo behind Methods & Madness.

    2025 proved to be a landmark year for Methods & Madness, the full-service production studio known for championing visionary artists who push creative boundaries, founded by directors/partners Casey Lock and Ross Zuchowski. With a diverse slate of projects spanning long-form documentary storytelling, mockumentary-style comedy, and music-driven advertising, the studio showcased its range, agility, and creative problem-solving across some of its most ambitious assignments to date.
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    This year was an important year in the growth of Methods & Madness. Despite many challenges, both within the industry and with the economy overall, we were able to do some amazing work for clients who recognize the creative value we bring. We’re looking for more of that in 2026.
    – Ross Zuchowski, Co-Founder/Director Methods & Madness
    Branded Content Continues To Surge Among the company’s most notable achievements was its long-form branded content film for Samsung (via Edelman), spotlighting Renata Koch Alvarenga, a young leader fighting for climate justice in Brazil. Directed by Casey & Ross, the founding duo behind Methods & Madness, the piece blends cinematic documentary storytelling with an intimate, community-rooted perspective — anchoring Renata’s voice at the... Read More

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