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    Home » Eleven Founder/Mixer Jeff Payne Brings Childhood Imaginations To Life In Target’s New Campaign

    Eleven Founder/Mixer Jeff Payne Brings Childhood Imaginations To Life In Target’s New Campaign

    By HYPEWednesday, July 11, 2018Updated:Tuesday, May 21, 2024No Comments6057 Views
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    An image from Target's recent campaign for "Jurassic World: Fallen Kingdom," with audio mix by Jeff Payne of Eleven.
    Santa Monica, CA -- (SPW) --

    Eleven Founder/Mixer Jeff Payne brings childhood imaginations to life in Target’s new spots, “Dino Clash” and “Giant Steps,” themed in alignment with the recent release of “Jurassic World: Fallen Kingdom.”

    The spots, created by Deutsch LA, dircted by Reza Rasoli and mixed by audio post-production studio Eleven, reference childhood games to advertise Target's line of Jurassic World-themed dinosaur figurines.

    The campaign pays homage to the vastness of children’s imaginations, beginning with shadows of roaring dinosaurs that turn out to be toys and figurines. 


    Click here to view “Dino Clash” on Vimeo: https://vimeo.com/276498100


    Click here to view “Giant Steps” on Vimeo: https://vimeo.com/276498387

    Screenwork Credits
    Agency: Deutsch LA  Producer: Geoff Tarr |  Production: Pet Gorilla, Director: Reza Rasoli  | Audio Post Studio: Eleven Mixer: Jeff Payne, Assistant Mixer: Andrew Smith, Executive Producer: Melissa Elston, Producer: Maddee Bonniot

    About Eleven
    Eleven is a boutique, audio postproduction studio in the heart of Santa Monica, California, designed to serve the advertising community. Revered by top advertising agencies and editorial shops for its commitment to creativity and client service, Eleven has a long standing reputation as an industry leader in sound mixing for commercials and media. Eleven’s clients are drawn not only to the unparalleled talent of its Mixers, staff and technology, but also to the culture and intimate vibe that the atmosphere of the studios and facilities provide. Reflecting the humor of its Founder/Mixer Jeff Payne, Eleven was named as an homage to “Spinal Tap.” (Not familiar? Do a little research). 

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    Colleen O’Mara
    Special Agent/Partner
    Hype
    (310) 839-9834
    Contact via email
    SPW Category:New ScreenWork Releases (commercial, film, TV, online, etc)
    Tags:audio and sound design servicesTarget Jurassic World commercialsMixer Jeff Payneaudio post studiosEleven



    Boris FX Optics Delivers New AI Masking and Image Restoration Tools To Photoshop Workflows

    Monday, December 1, 2025
    Boris FX Optics 2026

    Optics, the Adobe Photoshop/Lightroom plugin and standalone application developed by the award-winning team at Boris FX, introduces four new AI-driven tools that simplify previously traditional photo editing techniques. The 2026 release allows photographers and digital artists to tackle facial segmentation, depth map generation, noise removal, and upscaling with just a few clicks. It also delivers a smoother workflow directly within Photoshop, streamlines browsing through its vast Hollywood-ready effects library, and adds glossy new effects and presets. “Optics 2026 is all about doing more with your images without slowing you down. New tools like Depth Map ML make it easy to add atmosphere, color grading, sharpening, and detail in a way that still feels natural. Face ML speeds up repetitive retouching tasks, and the Photoshop Essentials Panel brings your favorite looks, presets, and go-to tools into one place,” states Renée Robyn, Optics product manager. “With the new filters and presets, I’m genuinely excited to see how people push these tools and make them their own. We’re building the tools for photographers and digital artists that I wish I had had my entire career.” “As a portrait photographer, I never thought of myself as a digital artist until I started using Optics as part of my workflow. Now the images I see in my head come to life without spending hours lost in Photoshop, making my business more efficient,” comments Matt Stagliano, portrait photographer. “Optics 2026 gives me more control than ever with hundreds of new filter & effect variants, redesigned... Read More

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