Director Brian Billow (of O Positive) heard that winning an AICP Award – and having one’s work archived by the Department of Film at The Museum of Modern Art (MoMA) – may be having a strange effect on top creatives in the ad industry.  In an investigative film, he uncovers examples of what for years had only been rumored to be the effects of this unique recognition of craft and artistry.

On a recent visit to Deutsch LA, Billow found North American Chief Creative Officer Pete Favat channeling Andy Warhol, even renaming the agency The Factory (in a nod to Warhol’s famous art studio in New York). He’s visited by others afflicted, such as Keith Cartwright, Executive Creative Director at 72andSunny - now transformed into Jean-Michel Basquiat - who arrives for a collaborative session. Susan Credle, Global Chief Creative Officer at FCB finds her inner Frida Kahlo -  a seemingly normal occurrence - as she voices her concern over Favat’s extreme behavior. Click here to view the phenomenon.

What is leading them to possess characteristics of noted fine artists? All have work in the AICP Show and AICP Next awards, and thus in MoMA’s film archive.  Not to worry though – while these creatives are afflicted, you can still maintain your individuality when you take your rightful place. Or can you? To find out, enter The AICP Awards by clicking here.  The entry deadline is March 9th, with an extended deadline of March 16th (late fees will apply for the latter). SUBMIT YOUR WORK

The AICP Awards premiere during AICP Week, June 12th – 14th in New York. The debut of the AICP Next Awards are the evening of June 12th at The Tishman Auditorium the AICP Show gala premieres on June 14th at MoMA.

AICP Week is a celebration of creativity and thought leadership. The Week is anchored by the Premieres of The AICP Next Awards and the AICP Show: The Art and Technique of the American Commercial, the latter culminating with the most anticipated celebration in the industry: The gala at the Museum of Modern Art. Additionally, in each year, various educational seminars and events highlighting the state of marketing in the motion image are staged.

About AICP
AICP represents, exclusively, the interests of independent companies that specialize in the production and post production of commercials in various media—film, video, digital—for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5 billion-plus industry. Founded in 1972, AICP assists its members by: disseminating information; representing production and post production companies within the advertising community in business circles, in labor negotiations and dealing with employment issues; and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production and post production via events and awards shows.