Enterprise takes on the “Star Trek” galaxy in a new co-branded content piece led by Twist Director Matt Pittroff and the ad agency creatives from Cannonball. Just in time for the summer release of the new movie “Star Trek Beyond,” now in theaters from Paramount Pictures, Skydance and Bad Robot, the piece blends the world of “Star Trek” with that of Enterprise Rent-A-Car employees.
Director Matt Pittroff and his casted team of improv actors met the challenges of finding humor within the Star Trek culture. Meticulous preparation (even learning Klingon) allowed Matt and the actors to deliver a perfect take on the encounters of spaceship rental on a Star Trek Earth.
View the content piece here: https://reel.io/__Ld7I1
“Enterprise has been doing some really strong digital work as of late,” explains Twist Director Matt Pittroff. “When this project came to Twist, I knew that the bar was already set very high.”
“Not unlike many jobs in the past, I had to become a quick study and an instant expert” continues the Director. “With all of the nuances, characters, iterations, and reiterations of the classics and current film franchise safely nestled in my brain, I took a deep breath and reminded myself that our piece was simply about people being overwhelmingly excited about the completely fictitious prospect of renting spaceships to non-humans. Our cast of improvisational actors out of Chicago really helped to deliver a perfect balance of professionalism and unbridled fan-dom. I love working with improvisational actors — feeding them little nuggets and giving them plenty of room to explore. I’m grateful to Enterprise, Cannonball, The Big Tree, 90 Degrees West, and Twist. It’s easy to do great work with this creative consortium.”
Credits
Client: Enterprise
Senior Marketing Specialist: Jesseca Grimm
Director of Media & Creative: Kyle Sanborn
Spots: “Business Is Boldly Going” :60, :30
Advertising Agency: Cannonnball
Creative Directors: Joe Bishop, Amy Venturella
Account Managers: Lauren Steiner, Adam Hickey
Agency Producer: Larry Israel
Production Company: Twist
Director: Matt Pittroff
DP: Joseph Zizzo
President/EP: Jim Geib
EP: Amyliz Pera
Producer: Alissa Liebert
Line Producer: Pat Fischer
Editorial Company: 90 Degrees West
Executive Producer: Pete Halliday
Editor: Scott Whiteaker
About Twist
A North American based global production company, Twist has offices in New York, Los Angeles, Minneapolis & Baltimore. Headed by EP/President Jim Geib and EP Amyliz Pera with newest Producer addition Alissa Liebert, Twist features a diverse Directorial roster in addition to the worldwide creative collective: Tomato. Some of Pittroff’s recent projects include the first National campaign for Firehouse Subs, a campaign for Bank of America, and spot work for Dunkin Donuts. Alogside Pittroff’s new work includes Igor Borghi’s work for Top Gear, Marc André Debruyne’s new Busch Gardens spot, Scott Pitts’ digital recipes for Bob Evans, Marcos Zavitsanos’ new Busch Racing spot, and Tomto’s work for the Nobel Foundation. www.twistfilm.com
