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    Home » Enterprise Celebrates New Movie “Star Trek Beyond” with Humorous Digital Content Piece Created By Twist Director Matt Pittroff

    Enterprise Celebrates New Movie “Star Trek Beyond” with Humorous Digital Content Piece Created By Twist Director Matt Pittroff

    By HYPEWednesday, August 17, 2016Updated:Tuesday, May 14, 2024No Comments5546 Views
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    An image from the new Enterprise digital content piece, directed by Twist's Matt Pittroff, for "Star Trek Beyond."
    NEW YORK -- (SPW) --

    Enterprise takes on the “Star Trek” galaxy in a new co-branded content piece led by Twist Director Matt Pittroff and the ad agency creatives from Cannonball. Just in time for the summer release of the new movie “Star Trek Beyond,” now in theaters from Paramount Pictures, Skydance and Bad Robot, the piece blends the world of “Star Trek” with that of Enterprise Rent-A-Car employees. 

    Director Matt Pittroff and his casted team of improv actors met the challenges of finding humor within the Star Trek culture. Meticulous preparation (even learning Klingon) allowed Matt and the actors to deliver a perfect take on the encounters of spaceship rental on a Star Trek Earth. 

    View the content piece here: https://reel.io/__Ld7I1

    “Enterprise has been doing some really strong digital work as of late,” explains Twist Director Matt Pittroff. “When this project came to Twist, I knew that the bar was already set very high.” 

    “Not unlike many jobs in the past, I had to become a quick study and an instant expert” continues the Director. “With all of the nuances, characters, iterations, and reiterations of the classics and current film franchise safely nestled in my brain, I took a deep breath and reminded myself that our piece was simply about people being overwhelmingly excited about the completely fictitious prospect of renting spaceships to non-humans. Our cast of improvisational actors out of Chicago really helped to deliver a perfect balance of professionalism and unbridled fan-dom. I love working with improvisational actors — feeding them little nuggets and giving them plenty of room to explore. I’m grateful to Enterprise, Cannonball, The Big Tree, 90 Degrees West, and Twist. It’s easy to do great work with this creative consortium.”

    Credits
    Client: Enterprise
    Senior Marketing Specialist: Jesseca Grimm
    Director of Media & Creative: Kyle Sanborn

    Spots: “Business Is Boldly Going” :60, :30

    Advertising Agency: Cannonnball
    Creative Directors: Joe Bishop, Amy Venturella
    Account Managers: Lauren Steiner, Adam Hickey
    Agency Producer: Larry Israel

    Production Company: Twist
    Director: Matt Pittroff
    DP: Joseph Zizzo
    President/EP: Jim Geib
    EP: Amyliz Pera
    Producer: Alissa Liebert
    Line Producer: Pat Fischer

    Editorial Company: 90 Degrees West
    Executive Producer: Pete Halliday
    Editor: Scott Whiteaker

    About Twist
    A North American based global production company, Twist has offices in New York, Los Angeles, Minneapolis & Baltimore. Headed by EP/President Jim Geib and EP Amyliz Pera with newest Producer addition Alissa Liebert, Twist features a diverse Directorial roster in addition to the worldwide creative collective: Tomato. Some of Pittroff’s recent projects include the first National campaign for Firehouse Subs, a campaign for Bank of America, and spot work for Dunkin Donuts. Alogside Pittroff’s new work includes Igor Borghi’s work for Top Gear, Marc André Debruyne’s new Busch Gardens spot, Scott Pitts’ digital recipes for Bob Evans, Marcos Zavitsanos’ new Busch Racing spot, and Tomto’s work for the Nobel Foundation. www.twistfilm.com
     

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    Contact:

    Colleen O’Mara at Hype
    310.839.9834, x103
    Contact Colleen via email
     

    SPW Category:New ScreenWork Releases (commercial, film, TV, online, etc)
    Tags:Star Trek Beyond commercialEnterprise commercialDirector Matt PittroffComedy DirectorsTwist



    Ray Straight Is Newest Editor at Cutters Detroit

    Wednesday, November 12, 2025
    Ray Straight, Editor, Cutters Detroit.

    High-end editorial boutique Cutters is very proud to announce the promotion of Ray Straight to Editor. The announcement was made by Cutters Detroit Executive Producer Christina Anderson. Soon after graduating from the Television Production program at the Specs Howard School of Broadcast Arts (now part of Lawrence Technological University), Straight landed in the shipping and library department of Detroit’s General Television Network (GTN). From there, his multifaceted role as Assistant Editor continued to expand as the company’s Creative Editorial operation became RingSide Creative, then Cutters Detroit. Winning top honors in Camp Kuleshov Detroit in 2013, Straight learned from the best of the best en route to being named Associate Editor. Working on major campaigns for every automotive brand in Detroit, including many with GTB for Ford, his editorial expertise soared to new heights through an extended engagement with SC Johnson, editing high-profile videos for social media. On his journey to becoming a Cutters Detroit editor, Ray also takes great pride in his many editorial contributions to Lafayette American’s extensive campaign work for Mazda. According to Anderson, Straight’s promotion comes at a very exciting time for Cutters Detroit. Across its business landscape, the company is deepening both long-standing and new relationships, resulting in infectious energy and countless next-level creative collaborations. Also acknowledging Straight’s personal taste as being equally as sharp as his editing talent, Anderson explained, “Ray is incredibly thoughtful and passionate about what he does, and he brings a genuine sense of care to every project. His work speaks for itself, and clients keep coming back to collaborate with him again and again.... Read More

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