Chick-fil-A’s new ad campaign features six different historical icons, such as Amelia Earhart and Beethoven, who became successful against all odds even though their ideas and inventions were considered “crazy” during their time. Edited by Arcade’s Dave Anderson, each spot promotes the new Egg White Grill breakfast, and mixes history lessons with pop culture, noting: “Chicken for breakfast, it’s not as crazy as you think.”

Edison -

Alexander Graham Bell -

Beethoven -

Earhart -

Michelangelo -

Susan B Anthony -


Agency: Erich & Kallman
CD/Founder - Eric Kallman, MD/Founder - Steve Erich, Head of Accounts - Kate Higgins , Executive Producer - Laura Ferguson 

Production Company: dummy. 
Director - Harold Einstein, EP - Eric Liney, DP - Jonathan Freeman, Production Designer - Patrick Lumb  

Editorial Company: Arcade
Editor - Dave Anderson, Assistant Editor - Laurel Smoliar, EP/Partner -  Sila Soyer, Senior Producer - Gavin Carroll  

Color: CO3
Senior Color Artist - Tim Masick, Senior Producer - Rochelle Brown  

Finishing: Ntropic  
ECD/Founder - Nathan Robinson, Lead Flame Artist - Steve Zourntos, Flame Artist - Matt Tremaglio, Senior Producer - Emily Avoujageli, Assistant - Yvonne Pon, Assistant - Gillen Burch  

Recording House: One Union
Senior Engineer - Joaby Deal, Producer - Lauren Mask 

Butter Music + Sound "Pugs on A Rug"
Artist - Andrew Sherman, Artist - Max Schad, Senior Producer -  Ryan Faucett