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    Home » EVB and Silk Debut the “Tastemaker Challenge”

    EVB and Silk Debut the “Tastemaker Challenge”

    By leslieballentine@hotmail.comWednesday, November 6, 2013Updated:Tuesday, May 14, 2024No Comments1731 Views
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    Boulder, CO -- (SPW) --

    The reasons for drinking Silk Soymilk are many and varied, but taste is the reason to talk about it.

    Taste is subjective. Different people have different ways to describe it. In this campaign, Silk and Evolution Bureau created a platform for the social community to define the new great taste of Silk Soymilk and Silk Iced Latte in a fun and engaging way.

    The new smooth taste of Silk Soymilk and Silk Iced Latte shouldn’t be defined by the brand, but by the people who drink it. So to help transform their thoughts into shareable content we’ve allowed our consumers the opportunity to interpret the taste for us. It’s a fun way to celebrate our fans without asking a lot of them. It’s as simple as describing the taste by commenting on a Facebook post. There’s no app or tab opt-in necessary.

    Silk selects one fan description per week, and produces unique content based on the user’s submission. Descriptions are chosen on their creative merit and how they represent the Silk brand. Selected and produced entries are used for Silk advertising content.

    The activation kicked off in late April on You Tube with Mr. Smooth singing a few fan-written odes about “Two great new tastes. Smooth for your soul.” We now have three great examples of the work posted (and attached two).

    “Tantalizing Tastebuds,” was written by fan Meg Tucker and features our “Interpretive Dancer” and the most recent spot was written by fan Vivian C. Over the next few weeks, Silk will find further inspiration through fantastic, fan-submitted taste descriptions who take the “Tastemaker Challenge” on Facebook.

    Please holler if you have any questions or need more background or insight into the activation.

    http://www.youtube.com/thesilkchannel

    http://www.youtube.com/watch?v=eBEoQbSy7d4

    http://www.youtube.com/watch?v=0PxvqP8RZTU&feature=endscreen

    FORMAL CLIENT NAME: Silk
    CAMPAIGN TITLE: Tastemaker Challenge
    AGENCY: Evolution Bureau
    LAUNCH DATE: 4/17/13
    WHERE DID THIS AIR? Online – facebook.com/silkUS
    EXECUTIVE CREATIVE DIRECTOR: Steve Babcock
    GROUP CREATIVE DIRECTOR(s):
    CREATIVE DIRECTOR(s): Rich Ford
    ASSOCIATE CREATIVE DIRECTOR(s):
    ART DIRECTOR(s): Jeff Limon
    COPYWRITER(s): Jacob Baas, Casey Brewer
    PRODUCTION COMPANY & CITY: Superfad, Seattle
    DIRECTOR: Will Hyde
    CREATIVE DIRECTOR: David Viau
    EXECUTIVE PRODUCER (PRODUCTION CO): Chris Volckmann
    PRODUCER (PRODUCTION CO): Nicole Dundas
    LINE PRODUCER: Craig Stevens
    DIRECTOR OF PHOTOGRAPHY:
    POST PRODUCTION & CITY: Superfad, Seattle
    EDITORIAL COMPANY & CITY: Superfad, Seattle
    EDITOR: Ryan Haug
    VISUAL EFFECTS COMPANY & CITY: Superfad, Seattle
    VISUAL EFFECTS SUPERVISOR: Joel Voelker

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    SPW Category:Advertising Agency News



    AI Point Tracking Speeds Up Complex VFX Tracks In Mocha Pro

    Thursday, June 11, 2026
    Boris FX Mocha Pro 2026.5

    Boris FX Mocha Pro, the renowned 2D/3D planar tracking and masking toolkit, launches its 2026.5 release. New precise AI-driven point tracking changes how VFX artists and compositors approach intricate organic mesh tracking and drifting-track cleanups. The robust update also delivers more detailed automated mattes, new export options to better support studio pipelines, and Windows ARM support on the Adobe plugin and standalone application. “With this release, Point Track ML’s AI tracking joins forces with Mocha’s award-winning planar and PowerMesh trackers. This combination lets artists handle the toughest organic shots while retaining the precise control they need to deliver their highest quality work,” says John-Paul Smith, CEO, Imagineer Systems. “Furthermore, by working closely with our partners at Adobe and Microsoft, we’ve brought Mocha to Windows on ARM with full native performance on the newest hardware.” Effortless Tracking Mocha Pro’s PowerMesh tracking, known for capturing subtle warping in surfaces such as skin and cloth, adds Point Track ML. The potent new tracking mode uses advanced AI to analyze tracks across a sequence, unlike traditional point or planar trackers, which rely on frame-based analysis. Its model, trained to ignore occlusions, lighting, and shadows, lets artists quickly tackle previously difficult tasks such as mesh tracking on creased clothing or where hands move over the tracked surface. Point Track ML also tracks surfaces that turn away from and back towards the camera, a behavior that was impossible even with the planar track. Three more tools round out the speedy workflow with a Refine Mode for... Read More

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