- Articles | Series
- Columns | Departments
- Publicity News
- Events Calendar
- PDF Back Issues
- Trending Now
- My Membership
Facebook CMO Gary Briggs, IBM SVP Jon Iwata, Former P&G Global Marketing Officer Jim Stengel and Wharton Professor Jerry Wind Selected as AMA New York’s 2017 Marketing Hall of Fame Inductees
“Future of Marketing” to be the subject of inductee presentations at May 11, 2017 induction ceremony in New York.
- Tuesday, Mar. 14, 2017
The American Marketing Association New York today announced four industry leaders responsible for outstanding contributions to the field of marketing as 2017 inductees to the Marketing Hall of Fame®.
This year’s inductees are Gary Briggs, vice president, chief marketing officer, Facebook; Jon Iwata, senior vice president, marketing and communications, IBM; Jim Stengel, former global marketing officer, Procter & Gamble and president/CEO, The Jim Stengel Company, and Jerry Wind, PhD, Professor of Marketing, The Wharton School.
These four luminaries will be celebrated at the 2017 Marketing Hall of Fame induction ceremony on Thursday, May 11, 2017, 6:00-9:00 pm at the modern new offices of R/GA in New York. Tickets are available at https://www.eventbrite.com/e/2017-marketing-hall-of-fame-induction-cerem....
The Marketing Hall of Fame (www.marketinghalloffame.org) was established by the AMA New York to celebrate brilliance in marketing across all disciplines and industries. Each year, the program recognizes industry leaders with a minimum of 10 years experience who are making outstanding contributions to marketing and inspiring a new generation of marketers. Criteria for selection is individuals responsible for marketing that have dramatically impacted business results, raised marketing’s profile or moved the profession forward by developing innovative marketing solutions.
Past inductees include leaders who have transformed the role of marketing: David Aaker, vice chairman, Prophet and professor emeritus, Berkeley-Haas School of Business; Yvon Chouinard, founder, Patagonia, Beth Comstock, vice chair, GE; Trevor Edwards, president, Nike Brand; Bob Greenberg, founder, chairman/CEO, R/GA; John Hayes, former CMO, American Express; Philip Kotler, author and distinguished professor of International Marketing, Kellogg School of Management, Northwestern University; Shelly Lazarus, chairman emeritus, Ogilvy & Mather; strategist and author Al Ries and Joseph V. Tripodi, global CMO, Subway and former CMO, The Coca-Cola Company.
“We are very proud that the Marketing Hall of Fame has become one of the premier events in the marketing community, and once again we have a star-studded list of extraordinary talents to celebrate.” said Robert Kahn, Marketing Hall of Fame committee co-chair, AMA New York president-elect and founder, Kahn Consulting, Inc. “It’s going to be inspiring to have leaders from IBM, Facebook, P&G and Wharton all on one stage, in one special evening.”
The selection process began last September with an open call for nominations, drawing more than 200 nominations. AMA New York’s Marketing Hall of Fame Committee evaluated the nominations against the inductee criteria and developed a shortlist of the 50 highest-qualified nominees. This shortlist was reviewed by the Marketing Hall of Fame Academy (http://www.marketinghalloffame.org/marketing-hall-of-fame-academy/), an exclusive, invitation-only body of 200 senior marketers, agency executives, researchers and academics hand-selected by the AMA New York Board of Directors, who cast ballots to determine a dozen finalists.
The Marketing Hall of Fame Judging Panel, made up of the leaders of the marketing industry’s top organizations and past inductees, made the final selection of inductees from the finalists list. Panel members were David Almy, CEO, Insights Association; Gayle Fuguitt, CEO, Advertising Research Foundation (ARF); Nancy Hill, president, CEO, 4As; Russ Klein, CEO, American Marketing Association (AMA); Bob Liodice, CEO, Association of National Advertisers (ANA); Manny Schrager, president, Qualitative Research Consultants Association and Earl Taylor, CMO, Marketing Science Institute, as well the 2016 inductees.
“We are thrilled to see a truly outstanding group of innovative marketers emerge from the Marketing Hall of Fame’s rigorous and democratic selection process,” said Joanna Seddon, Marketing Hall of Fame committee co-chair and president, Global Brand Consulting, OgilvyRED. “We are honoring industry leaders who are shaping marketing today and inspiring the marketers of the future.”
The 2017 Marketing Hall of Fame Induction Ceremony will take place on May 11, 2017 at R/GA headquarters in New York. Cocktails and food will be served prior to the awards and presentations from the inductees. From the perspective of their careers, the inductees will offer rare insights and ideas about how marketing will evolve in the future.
Tickets are available at https://www.eventbrite.com/e/2017-marketing-hall-of-fame-induction-cerem....
Past sponsors of the Marketing Hall of Fame include PricewaterhouseCoopers, American Express, IBM, GE, Blackstone Group, R/GA, Twitter, The Wall Street Journal, J. Walter Thompson, BBDO, Ogilvy, McCann Worldgroup, Wieden+Kennedy, OMD | the grid, media partner Advertising Age, Columbia Business School, GreenBook, Insight Innovation Exchange, Thornberg & Forester, Verse Group LLC and others. For information about sponsorship opportunities, please contact AMA NEW YORK board member Lee Hornick at firstname.lastname@example.org.
2017 Marketing Hall of Fame inductee bios:
Gary Briggs, vice president, chief marketing officer, Facebook
Gary Briggs joined Facebook in 2013 and is responsible for the company’s consumer, product and platform marketing. Prior to joining Facebook, he served in various roles at Google, Inc, including CMO of Motorola upon its acquisition by Google, and VP, Consumer Marketing.
During his tenure at Google, he led marketing efforts for search, commerce, Chrome, Google+, Google.org, and the Google brand overall. Prior to joining Google in 2010, Gary was CEO at Plastic Jungle, a gift card startup, where he joined from their board of directors. Before that, Gary worked at eBay for six years in roles as vice president of Consumer Marketing, general manager of eBay Canada, global marketing head of PayPal, and CMO of eBay North America.
Earlier in his career, Gary worked for six years at Pepsi, where he launched Aquafina, Pepsi's joint venture with Starbucks and was director of Brand Pepsi. He also spent two years at IBM running worldwide brand strategy and was an engagement manager at McKinsey & Company.
He earned a Bachelor of Arts degree in 1984 from Brown University and a Masters in Management in 1989 from the J.L. Kellogg Graduate School of Management, Northwestern University.
Jon Iwata, senior vice president, marketing and communications, IBM
Jon Iwata leads IBM’s marketing, communications and citizenship organization. His global team is responsible for the marketing of IBM’s product and services portfolio in more than 170 countries, market intelligence, communications, and stewardship of the IBM brand, recognized as one of the most valuable in the world.
Jon is the architect of IBM’s strategic brand platforms, including e-business, Smarter Planet and Watson. He is recognized for innovation – from creating Think Academy, a mobile- and cloud-delivered online university serving more than 375,000 IBMers, to the application of cognitive technologies in marketing and communications. He reports to IBM Chairman, President and Chief Executive Officer Ginni Rometty, serves as chairman of the IBM Values and Policy Advisory Board and is vice chairman of the IBM International Foundation.
Jon joined IBM in 1984 at the company’s Almaden Research Center in Silicon Valley. He was appointed vice president, corporate communications, in 1995 and senior vice president, communications, in 2002. He assumed his current role on July 1, 2008.
He is a trustee of Cooper Hewitt, Smithsonian Design Museum, a director of the Japan Society, director of the Association of National Advertisers and an advisory board member for the Yale Center for Customer Insights. He is past chairman of the Arthur W. Page Society, a professional group of Chief Communications Officers.
In 2015, Jon was inducted into the CMO Club Hall of Fame. That same year, he received the Distinguished Service Award from The Seminar, an organization consisting of Chief Communications Officers. He holds a B.A. from the School of Journalism and Mass Communications at San Jose State University. He is co-inventor of a U.S. patent for advanced semiconductor lithography technology.
Jim Stengel, president/CEO, The Jim Stengel Company, LLC
In October 2008, Jim Stengel shocked the marketing world by leaving his prestigious role as global marketing officer at Procter & Gamble, one of the world’s most admired brand building companies. This bold move was Jim’s first step on a new mission to share his passion for growing business through a focus on higher ideals. To continue on his mission, Jim has embraced a variety of exciting roles: president/CEO of The Jim Stengel Company, LLC, a think tank and consultancy, author of Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies and Unleashing the Innovators: How Mature Companies Find New Life with Startups," speaker with the Washington Speakers Bureau®, and advisor to several companies.
As the former global marketing officer of $76 billion Procter & Gamble, Jim oversaw an $8 billion advertising budget and had organizational responsibility for nearly 7,000 people. Highly regarded, his leadership was recognized in 2008 when P&G was honored as the 2008 Cannes International Advertising Festival Advertiser of the Year for the first time in company history. He is best known for reinvigorating the company’s marketing culture, personally leading the transformation that firmly established P&G as one of the most admired brand-building companies in the world. During his seven years in the role, P&G’s sales doubled.
Prior to his promotion to P&G’s top advertising and marketing position in 2001, Jim had P&L responsibility for the company’s European baby care business. Previously, Jim held positions of increasing responsibility in P&G’s developing markets, Cosmetic, and Food businesses. He joined the company in 1983, and before that spent four years at Time Incorporated in the Time-Life Books division.
Jim is widely known for leading innovation and for his commitment to building leading-edge marketing capabilities. He was recognized four times by Advertising Age as the number one “Power Player” in marketing. In 2005, he was recognized as Grand Marketer of the Year by Brandweek magazine, the same year P&G was named Marketer of the Year by Advertising Age. Jim was named to the first-ever Fortune Executive Dream Team in 2011. He has also served as Dean of the Young Marketers Academy at the Cannes Lions International Festival of Creativity since 2011, where he pioneered the CMO Accelerator program in 2013 and continues to serve as Dean.
Jerry Wind, PhD, Lauder Professor, Academic Director, The Wharton Fellows Program Director, SEI Center for Advanced Studies in Management, Professor of Marketing, The Wharton School
Jerry Wind, PhD is internationally known for pioneering research on organizational buying behavior, market segmentation, conjoint analysis and marketing-driven business strategy. He consults with major firms around the world, provides expert testimony in intellectual property and antitrust cases, and has lectured in over 50 universities worldwide.
He is the founding Director of the Wharton SEI Center for Advanced Studies in Management (seicenter.wharton.upenn.edu) and the Wharton Future of Advertising Program (wfoa.wharton.upenn.edu). He is founder of the Wharton Fellows program (whartonfellows.com) – a global network of CEOs and senior executives who are committed to lifelong learning focused on transformational leadership – and the co-founder of the Wharton-QS Reimagine Education program (reimagine-education.com).
Joining Wharton in 1967, Professor Wind led the creation of the Wharton Executive MBA Program, the reinvention of the Wharton MBA curriculum and development of the Wharton globalization strategy. He was founding director of the Joseph H. Lauder Institute, the Wharton International Forum, founding editor of the Wharton School Publishing, cofounded the Interdisciplinary Center Herzliya and is the Chair of its Academic Council.
Professor Wind has edited top marketing journals and published over 300 articles, chapters and papers, and 25 books. He received the four major marketing awards: Buck Weaver, Charles Parlin, Converse, and AMA/Irwin Distinguished Educator Award, and was one of the nine original Legends in Marketing. He is the former Chancellor of the International Academy of Management (IAM), former academic trustee of the Marketing Science Institute and former chairman of the College of Marketing of the Institute of Management Science. He is a member of the Board of Directors of the Marketing Accountability Standards Board and a member of the boards of a number of Wharton's centers, including the Lauder Institute and Knowledge@Wharton.
He is a trustee of The Philadelphia Museum of Art and chairman of its marketing committee and an active advisor to a number of arts and culture organizations. He is a member of the executive committe of SEI and sits on the advisory boards of a number of companies including the Fung Retailing Group, DreamTime Vision and other start-ups.
The mission of the American Marketing Association New York (www.NYAMA.org) is to inspire, support and celebrate brilliance in marketing. Founded in 1931, the AMA New York is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, and interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community.
Jack Mello, PR for Marketing Hall of Fame