One the strength of “Michelob ULTRA Courtside” for Michelob ULTRA, Microsoft and the NBA, FCB New York capped off an outstanding year by finishing as North America’s top-ranked agency in The One Club Global Creative Rankings 2021, combining results from The One Show 2021 and historic ADC 100th Annual Awards.
AMV BBDO London took top agency honors globally, followed by FCB New York and DDB Group Germany Berlin.
FCB Global’s Fred Levron ranked as the world’s number one CCO, and FCB New York’s Samira Ansari finished as North America’s top-ranked ECD.
This benchmark creative ranking is determined by the cumulative point totals of eligible One Show Pencils, ADC Cubes and Merits won.
“Based on results of two of the world’s largest and most prestigious global awards programs, The ONE 2021 Global Creative Ranking is the definitive measure for global creative excellence,” said Kevin Swanepoel, CEO, The One Club for Creativity.
Video source: YouTube
Highlights for North America are as follows.
The One Club North America Creative Rankings 2021, by Agency
1. FCB New York
2. McCann New York
3. The Bloc New York
4. Area 23 New York (tie)
4. The New York Times Magazine New York (tie)
6. Droga5 New York
7. BBDO New York
8. DDB Chicago
9. Wieden+Kennedy Portland
10. Translation Brooklyn
(Note: The New York Times Magazine entered as a design firm, rankings consolidate agencies and design firms under one “agency” listing.)
The One Club North America Creative Rankings 2021, by Independent Agency
1. Translation Brooklyn
2. Wieden+Kennedy Portland
3. We Believers New York
4. The Bloc New York
5. VaynerMedia New York
The One Club North America Creative Rankings 2021, by Internal/In-House Agency
1. Spotify In-House New York
2. Verizon Creative Marketing New York
3. Squarespace New York
3. Google Creative Lab New York
4. Google Brand Studio San Francisco
The One Club North America Creative Rankings 2021, by Production Company
1. Chelsea Pictures Los Angeles
2. Hungry Man Productions Los Angeles
3. SMUGGLER
4. Prettybird Los Angeles
5. World War Seven San Francisco
The One Club North America Creative Rankings 2021, by Music & Sound Company
1. JSM Music New York
2. Wave Studios New York
3. Yessian Detroit and New York
4. SixtyFour Music
5. Vapor Music Toronto
The One Club North America Creative Rankings by Title are as follows (companies listed reflect where the creatives were when the work was created):
The One Club North America Creative Rankings 2021, by CCO
1. Fred Levron, FCB Global
2. Andrés Ordóñez, FCB Chicago
3. Tim Hawkey, Area 23 New York
4. Menno Kluin, 360i New York
5. Britt Nolan, DDB Chicago (tie)
5. Ari Weiss, DDB Worldwide (tie)
The One Club North America Creative Rankings 2021, by ECD
1. Samira Ansari, FCB New York
2. John Bleeden, FCB Chicago
3. Elliot Langerman, Area 23 New York
4. Jason Campbell, Translation Brooklyn
5. Ian Reichenthal, New York
The One Club North America Creative Rankings 2021, by Art Director
1. Ben Grandgenett, The New York Times Magazine, New York
2. Dwight Williams, FCB Chicago
3. Max Hultberg, INGO Stockholm (tie)
3. Camilo Jiménez, DAVID (tie)
5. Sergio Takahata, DAVID
The One Club North America Creative Rankings 2021, by Writer
1. Nick Divers, The Community Miami
2. Gustavo Lauria, We Believers New York
3. Geoff Baillie, Rethink Toronto
4. Kelsey Boylan, Saatchi & Saatchi New York (tie)
4. Will Danilow, Saatchi & Saatchi New York (tie)
4. Zach Schweikert, Saatchi & Saatchi New York (tie)
The One Club North America Creative Rankings 2021, by Designer
1. Jack Fleming, FCB Chicago
2. Mitch Wilson, Wieden+Kennedy Portland
3. Caleb Bennett, New York (tie)
3. Jamon Sin, Wieden+Kennedy Portland (tie)
3. Joan Comellas, Wieden+Kennedy Portland (tie)
The One Club North America Creative Rankings 2021, by Director
1. Nisha Ganatra, Chelsea Pictures
2. Melina Matsoukas, Prettybird
3. Oscar Hudson, Pulse Films
4. David Gaddie, The Colony
5. Jorge Malpica, Metro Productions
Highlights of global rankings are as follows.
The One Club Global Creative Rankings 2021, by Agency
1. AMV BBDO London
2. FCB New York
3. DDB Group Germany Berlin
4. McCann New York
5. The New York Times Magazine New York
6. The Bloc New York
7. Area 23 New York
8. BBDO Group Germany Düsseldorf
9. Droga5 New York
10. BBDO New York
(Note: The New York Times Magazine entered as a design firm, rankings consolidate agencies and design firms under one “agency” listing.)
The One Club Global Creative Rankings 2021, by Client/Brand
1. Libresse
2. Michelob ULTRA
3. Reporters Without Borders
4. Mastercard
5. Burger King
The One Club Global Creative Rankings 2021, by Independent Agency
1. Translation Brooklyn
2. Wieden+Kennedy Portland
3. We Believers New York
4. The Bloc New York
5. VaynerMedia New York
The One Club Global Creative Rankings 2021, by Internal/In-House Agency
1. Spotify In-House New York
2. Verizon Creative Marketing New York
3. Squarespace New York
4. Google Creative Lab New York
5. Ecox Paris
The One Club Global Creative Rankings 2021, by Production Company
1. Chelsea Pictures Los Angeles
2. Hungry Man Productions Los Angeles
3. SMUGGLER
4. MediaMonks Hilversum
5. Blockworks London
The One Club Global Creative Rankings 2021, by Music & Sound Company
1. 750mph London
2. JSM Music New York
3. Wave Studios New York
4. Yessian Detroit and New York
5. SixtyFour Music
The One Club Global Creative Rankings 2021, by Network
1. BBDO Worldwide
2. FCB
3. Ogilvy Group
4. DDB Worldwide
5. McCann Worldgroup
The One Club Global Creative Rankings 2021, by Holding Company
1. Omnicom Group
2. Interpublic Group
3. WPP
4. Publicis Group
5. Havas
The One Club Global Creative Rankings 2021, by Highest-Ranked Work
1. “The Uncensored Library” by DDB Group Germany Berlin with MediaMonks and Blockworks London for Reporters Without Borders
2. “Michelob ULTRA Courtside” for Michelob ULTRA, Microsoft and the NBA by FCB New York
3. “True Name” for Mastercard by McCann New York
4. “wombstories” for Libresse by AMV BBDO London
5. “Alone with Me” by Spotify In-House New York for Spotify
Global creative rankings by title are as follows (companies listed reflect where the creatives were when the work was created):
The One Club Global Creative Rankings 2021, by CCO
1. Fred Levron, FCB Global
2. Alex Grieve, AMV BBDO London
3. Dennis May, DDB Group Germany Berlin
3. Andrés Ordóñez, FCB Chicago
5. Till Diestel, BBDO Group Germany Düsseldorf
The One Club Global Creative Rankings 2021, by ECD
1. Nicholas Hulley, AMV BBDO
1. Nadja Lossgott, AMV BBDO
3. Kristine Holzhausen, DDB Group Germany Berlin
4. Samira Ansari, FCB New York
5. John Bleeden, FCB Chicago
The One Club Global Creative Rankings 2021, by Art Director
1. Nicholas Hulley, AMV BBDO (tie)
1. Nadja Lossgott, AMV BBDO (tie)
3. Sirena Martinelli, DDB Group Germany Berlin
4. Ben Grandgenett, The New York Times Magazine, New York
5. Dwight Williams, FCB Chicago
The One Club Global Creative Rankings 2021, by Writer
1. Nicholas Hulley, AMV BBDO (tie)
1. Nadja Lossgott, AMV BBDO (tie)
3. Christian Korntheuer, BBDO Group Germany Düsseldorf
4. Tobias Natterer, DDB Group Germany Berlin
5. Nick Divers, The Community Miami
The One Club Global Creative Rankings 2021, by Designer
1. Mario Kerkstra, AMV BBDO London
2. Bashak Yenier, AMV BBDO London
2. Jack Donovan, AMV BBDO London
4. Jack Fleming, FCB Chicago
5. Jackie Rodriguez, Jones Knowles Ritchie New York
The One Club Global Creative Rankings 2021, by Director
1. Nisha Ganatra, Chelsea Pictures
2. Melina Matsoukas, Prettybird
3. Niklas Lemburg. CraftWork Düsseldorf
4. Oscar Hudson, Pulse Films
5. Emmanuel G. Cuesta, Kuest Paris
The rankings by country and region are as follows:
The One Club Global Creative Rankings 2021, by Country
1. United States
2. United Kingdom
3. Germany
4. Canada
5. France
The One Club Global Creative Rankings 2021, by Region
1. North America
2. Europe
3. Asia Pacific
4. Latin America
5. Middle East & Africa
The One Club Global Creative Rankings methodology
The One Club Global Creative Rankings provide a cumulative list of companies and individuals based on eligible points earned from their winning entries in both The One Show 2021 and ADC 100th Annual Awards.
The rankings are determined based on the following point values: Gold Pencil/Cube 15 points, Silver Pencil/Cube 7, Bronze Pencil/Cube 3, Merit 1, Fusion Pencil/Cube, SDG and Green Pencil 30 each, Penta Pencil 50, Best of Discipline 45 and Best of Show 90.
If the same entry wins multiple awards within a discipline, the points for the one highest award in that discipline is counted towards “of the Year” awards. Points are only awarded to agencies listed as Primary and Secondary on entries. If several agencies are listed under Primary and Secondary, the points are divided among them.
The rankings can be sorted and viewed by Agency, Independent Agency, Internal/In-House Agency, Network, Holding Company, Client/Brand, Production Company, Music & Sound Company, Creative, Highest Ranked Work, Country and Region using the dropdown menus.
The One Show 2021 and ADC 100th Annual Awards Global Creative Rankings were announced separately earlier this week.
The One Club awards shows each have their distinct focus. The One Show judges focus on creativity of ideas and quality of execution, while juries for the ADC Annual Awards, now in its historic 100th year, maintain their long-running concentration as the champion for craft, design and innovation.
The One Club for Creativity, producer of The One Show, ADC Annual Awards, Type Directors Club Communication Design and Typeface Design awards, Young Guns and Creative Week, is the world's foremost non-profit organization whose mission is to support and celebrate the global creative community. The One Show is a top global awards show for advertising, design and digital marketing, focusing on the creativity of ideas and quality of execution. Established in 1921, the global ADC Annual Awards are the world’s longest continuously running creative award for advertising and design, honoring excellence in craft, design and innovation. Creative Week takes place in June, and is the preeminent festival celebrating the intersection of advertising and the arts.
