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    Home » Florida Teen Wins “Drive2Life” PSA Contest With Script About Danger of Drunk and Drugged Driving

    Florida Teen Wins “Drive2Life” PSA Contest With Script About Danger of Drunk and Drugged Driving

    By SPWWednesday, June 9, 2021Updated:Tuesday, May 14, 2024No Comments4565 Views
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    16-year-old wins $1,000 and will work with Emmy-winning director to make her PSA; The National Road Safety Foundation will air the video on 160 TV stations nationwide

    NEW YORK -- (SPW) --

    Laura Gonzalez, a Florida high school student, has won the grand prize in the 11th annual Drive2Life PSA Contest, sponsored by The National Road Safety Foundation (NRSF), a non-profit group that promotes safe driving behavior.

    Gonzalez, 16, a junior at Newsome High School in Lithia, FL, submitted a script for a public service message about the danger of drunk and drugged driving. Her idea was selected from entries that came from teens nationwide, winning the top prize of $1,000. She also will work remotely with a New York-based Emmy Award-winning production team to shoot and edit her script into a 30-second PSA that will air on hundreds of TV stations including the nationally-syndicated show "Teen Kids News."  

    Gonzalez said she wanted the PSA to have an interesting and different look. "I hope it will draw in young people to watch it because it's eye-catching," she said.

    Her winning idea is a throwback to the era of silent movies, in black and white and using titles on the screen to show the dialogue.  In it, two girls leave a party, the driver obviously too drunk to drive. Her friend grabs the keys and safely drives them home as she talks about the risks of driving drunk. 

    "We chose Lauren's idea because it has a different look and communicates a simple but important message about not letting a friend drive while under the influence," said Michelle Anderson of The National Road Safety Foundation.

    The winning PSA will be available for free viewing and download on The National Road Safety Foundation's website at https://www.nrsf.org/contests/drive2life.

    Four runners-up were also selected in the Drive2Life competition, each winning a $500 prize. Runners-up in the Grades 6–8 category are Grayson Rhodes, 13, and Wyatt Raney, 13. Both are students at Stuart Pepper Middle School in Brandenburg, KY. Runners-up in grades 9–12 are Clare Inyang, 16, of Ledyard High School in Ledyard, CT and Raina Cheng, 16, of Leon Goldstein High School for the Sciences in Brooklyn, NY.

    The contest was conducted in partnership with Young Minds Inspired (YMI), the nation's leading provider of free educational outreach programs through its YMI Educator Network, which reaches more than 2 million teachers at every public, private, and parochial school in the nation.

    The National Road Safety Foundation, Inc., a 501 (c)(3) non-profit organization founded nearly 60 years ago, produces traffic safety programs on distracted driving, speed and aggression, impaired driving, drowsy driving, driver proficiency, pedestrian safety and a host of other safety issues. It distributes the programs free of charge to schools, police and traffic safety advocates, community groups and individuals. It also sponsors contests to engage teens in promoting safe driving to their peers and in their communities. For more information or to download free programs, visit www.nrsf.org and "Like" us on Facebook and follow us on Twitter and Instagram.

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    SPW Category:Public Service Announcement (PSA) News
    Tags:Drive2Life PSA ContestContestPSAautomotive advertising



    Morgan & Morgan’s “Power Move” Campaign Makes A Splash With a Merman Lifeguard

    Monday, August 3, 2026
    Still image from "Merman"

    Morgan & Morgan continues its unique, comedic approach to legal advertising with the latest installment of its national “Power Move” campaign. The firm's newest spot “Merman,” dives headfirst into the absurd and surfaces with the same sharp wit that has defined the campaign from the start.   The spot opens at a public pool, zooming in on the unlikely lifeguard on duty. He watches over the pool with the calm confidence of someone who was literally born for this job. The twist: he’s a merman. When a woman suddenly finds herself in “distress”, the merman lifeguard springs into action, diving into the pool and cutting effortlessly through the water to her rescue. Equal parts heroic and completely unhinged, the spot closes with the merman gliding her to safety followed by a perfectly timed dolphin call.   The campaign’s trademark closer quickly follows: “Having a merman as your lifeguard is a power move. Hiring America's largest injury law firm after an injury? That's a power move, too.” Read More

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