- Wednesday, Jun. 6, 2018
Emmy Award® - winning design and branding studio Friends of Mine (FOM) created and produced an inspired graphics show package for the 2018 PromaxBDA Awards show which will be held on June 14th at the New York Hilton Hotel. The honor of designing the package each year is bestowed by invitation only to the best up-and-coming creative shops in the world
The PromaxBDA Awards are the world's premier celebration of outstanding achievement in entertainment marketing and design. Across eleven regional and global competitions, the PromaxBDA Awards honor the teams harnessing passionate fandom to drive audiences, create value, and build the biggest brands in entertainment. The PromaxBDA North America Awards show kicks off the season in New York City on June 14th.
Friends of Mine was asked to create an inspired show package for the multiple PromaxBDA Awards shows that run throughout the year. The package will first be seen at “The Conference” in New York in June, and will next be seen at the Station Summit 2018, PromaxBDA Latin America 2018, PromaxBDA Europe 2019, and round out the year at PromaxGAMES 2019.
“Friends of Mine were the perfect partners for this year’s event,” said Steve Kazanjian, President/CEO of PromaxBDA. “They were fantastic - they brought us an excellent awards show package. One of the things we wanted to ensure with this year’s awards show was to make it feel like a prime time, top-tier awards show – one that would elicit a visceral and emotional response. What we got from FOM was beyond our wildest expectations – not only does their graphics package reflect the cultural zeitgeist of the moment, which was unexpected, but it’s crafted, and polished, and incredibly modern. The production values are extraordinary. They were able to capture the luxurious quality you’d want for a prestigious awards show, while at the same time tapping into a modern, contemporary look. What they ultimately delivered was incredibly powerful.”
“When PromaxBDA first approached us to be their awards show partner we were honored and a bit nervous,” says FOM Co-Founder and Creative Director Adam Espinoza. “It’s a huge opportunity - all of our peers, clients, and potential clients are going to experience this at the same time. We knew we had to bring our best work and show what we have to offer. For me, the process is just as important as the final product. During the process of creating this package, I felt alive and energized. And personifying the creative process for no less an organization than PromaxBDA energized our entire crew even more.”
The FOM-created PromaxBDA Awards show graphics package, rooted in the concept of “The Legend of the Idol,” represented the physical manifestation and evolution of the creative process. The final execution drew upon influences in antiquity across the genres of typography, texture, lighting and color. The entire project spanned many months of FOM’s time, and included five days of live action shoots involving art direction, light installations, and make-up. Additionally, the post production process involved extensive compositing, color and editing.
Promotional teasers and images created by FOM will be seen in the two weeks leading up to the Awards gala. The main PromaxBDA Awards show open will debut at the top of the live awards event at the NY Hilton Ballroom on June 14th.
Friends of Mine Production Credits for the 2018 PromaxBDA Awards Show
Director Adam Espinoza
Creative Directors Jeremy Lindenmier, Adam Espinoza, Burke Miles
Editor Adam Espinoza
Grade Robert Fraser
Compositing Gareth Nobrega, Joey Gasiorek
Animators Gareth Nobrega, Jason Schwarz, Joey Gasiorek
Talent Janelle Tejan, Fernanda Oliveira
DP’s Adam Bove – Scene 1- Inspiration | Dennis Flippin – Scene 2 - Focus | John Roderick – Scene 3 - Obsession | Sam Joos – Scene 4 - Clarity | Kevin Emmons – Scene 5 - Reality
AC’s Brandon Carter, Chris Nightingale, Doug O’kane
Gaffers Jon Wignall, Spencer Blessman, John Murphy
Grips Katie Smith, John Murphy, Brian Johnson
DIT Robert Fraser
SFX Supervisor Jim Milligan
Still Photographer Kate Rolston, Sam Perea, Sierra Voss
Music "Goatman” “Goathead” | Music and Lyrics by Goat, C+P Rocket Recordings, Published by Kobalt
Thanks to Rocket and Goat for allowing us to use Goatman and Goathead
Sound Design Dynamite Laser Beam
MakeUp Molly McCurdy, Jenece Amella, Renee Espinoza, Mia Madowski
Henna Artist Anita Bohrer
Wardrobe Molly McCurdy, Rachel Tai Davis
AD Kevin Jackson, Denise Strong
Executive Producer Janet Arlotta
Senior Producer Stacey Piculell
Line Producer Jed Mortenson
About FRIENDS OF MINE
Founded in Denver, CO, in 2010 by a group of friends who set out to build a studio that would foster their desire to gain and share knowledge, Friends of Mine is a design-obsessed company that is always looking to expand what’s possible with the help of their friends. The company creates design and branding communications for networks, brands and agencies, and is renowned for its high standards of combining style with meaning.
An Emmy Award®-winning creative brand firm, Friends of Mine is constantly on the hunt for the next innovation that excites, the next story that intrigues, and the next opportunity to stretch the imagination. They continue to push the edge of what’s possible.
The company, comprised of meticulous directors, designers, animators and producers, cites as recent projects brand vignettes for Marmot, product spots for Otterbox, and a brand identity package for REELZ. Additional recent company clients have included DirecTV, CBS, Discovery ID, HGTV, Janus Financial, and AT&T, to name a few.