ftrack, creator of ftrack Review, ftrack Studio, and cineSync, has made its remote review and approval platform, ftrack Review, free of charge until May 31, 2020, in response to the COVID-19 pandemic. This date may extend as the global situation continues to unfold.
The announcement comes as COVID-19 continues to disrupt established work patterns and cause an unprecedented rise in the number of people working remotely.
In the production industry, enforced remote workflows can confuse established iterative cycles as collaboration takes place at a distance. However, ftrack Review's remote review and approval platform is well-placed to alleviate some of the pressure placed on the creative industry. The software enables creatives to connect with their collaborators from anywhere via a web browser. Using a shared interface, they can then collaborate and critique work, ensuring feedback cycles remain fluid and unbroken.
By making ftrack Review free for all, ftrack hopes to encourage business continuity in the creative sector throughout the current unpredictable situation.
"Given the capability of our tools and in light of ongoing global affairs, we felt it our responsibility to make ftrack Review free of charge until 31 May 2020," says Fredrik Limsäter, CEO at ftrack. "There are no obligations to buy once the period is over. We are donating ftrack Review solely in the hope that it will help to ease the burden on creative teams as they react to the changes imposed on us all. We hope that this small gesture eases the burden. In the meantime, our thoughts are with all those impacted by this global crisis."
ftrack Review is an out-of-the-box remote review and approval tool that enables creative teams to collaborate on, review, and approve media via their desktop or mobile browser. Contextual comments and annotations eliminate confusion and reduce reliance on email threads. ftrack Review accepts many media formats as well as PDFs. Every ftrack Review workspace receives 250 GB of storage.
