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    Home » Global Mechanic And The National Film Board Of Canada Shoot Stop Motion Film

    Global Mechanic And The National Film Board Of Canada Shoot Stop Motion Film

    By SPWMonday, January 28, 2013Updated:Tuesday, May 14, 2024No Comments3440 Views
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    BOSTON and VANCOUVER -- (SPW) --

    Design-based boutique production company Global Mechanic and the NFB are in production on a new animated film. Vive La Rose is a five-minute short set to a soulful version of the song by the same name. The incredible emotional tone of the song was GM creative director and owner Bruce Alcock’s initial inspiration for the film. Sung by legendary Newfoundland folksinger Emile Benoit when he was 92, this heartfelt recording was Benoit’s last.

    The visual treatment includes beautifully rendered paintings and found objects animated in stop motion. The picturesque shores of the Avalon Peninsula act as the backdrop for a story of unrequited love. The film opens at dawn on a rocky beach, the camera moves up the beach and finds an abandoned shack. Once inside we see an old desk whose contents evoke memories of a time past. Our hero is a workingman; his life is simple and poor. The Rose he dreams of is from a higher class and is completely unaware of his affections. Before the two can meet the Rose falls ill and dies, sending our hero into a downward spiral of depression and heartache.

    Alcock’s images are inspired by Chagall and Tapies. As the story unfolds the pictures evolve and transform becoming more abstract, almost violent. The animation is fluid and transformative and sometimes hard to watch without welling up as the emotional tension mounts. Objects from the time and place move in stop motion next to the paintings, adding emphasis to key story points and music cues.

    Bruce Alcock, one of Canada’s leading animation directors, has been animating for over 20 years. Bruce is a successful commercial director, artist and independent filmmaker. After his award-winning short films At the Quinte Hotel and Wrong Number Phone Message the National Film Board approached him about partnering on his next film. A prolific creative mind, Alcock presented several story ideas to the NFB. With its unusual production model and heart-rending music, Vive La Rose stood well above the rest. The entire film will be shot in stop motion on location in Bruce’s home province of Newfoundland. Alcock added an extra level of difficultly by insisting the film be shot in a single take over the course of a day.

    While an unorthodox production with a larger than usual production budget, this confident creative thinking was precisely the asset needed by NFB producers Michael Fukushima and Annette Clarke to champion the project through the NFB to being successfully green lit. The film is scheduled to be released in Spring of 2009.

    About the NFB: The National Film Board of Canada (NFB) produces and distributes bold and distinctive social issue documentaries, auteur animation, alternative drama and innovative digital content that provide the world with a unique Canadian perspective. The NFB leads the way in artistic and technical advances in cinema, creating media for a changing world. As Canada’s public producer and distributor, the NFB is committed to nurturing emerging filmmakers from every region of the country, reflecting Canada’s cultural diversity and empowering Canadian communities to share their own stories. Since its founding in 1939, the NFB has created over 13,000 productions and won over 5000 awards, including 12 Oscars and more than 90 Genies.

    For more information about the NFB or to order films, go to www.nfb.ca or call 1-800-267-7710

    About Global Mechanic: Global Mechanic (www.globalmechanic.com) is a design-based animation and live action production company in Boston and Vancouver. It is a group of artists making TV commercials, independent films and TV series in all media. Commercial clients include Anheuser-Busch, Bell, Proctor & Gamble, Coca-Cola, Mattel, BMW’s MINI, Unilever, Hershey, Kraft, Mattel, Nestlé, and Target. Film projects include award-winning shorts and features in all genres.

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    Contact:

    Matthew Charde matthew@globalmechanic.com 617-542-9111 www.globalmechanic.com

    SPW Category:Visual Effects and Animation



    Frame Theory Brand Refresh Embodies Creative Film Company’s Evolution

    Thursday, November 6, 2025
    Examples of the new wordmark for Frame Theory, an award-winning creative film company specializing in multi-platform, human-centered storytelling for global brands.

    The award-winning creative film company Frame Theory (formerly: The Frame Theory) has refreshed its brand, unveiling new visuals and positioning that reflect its evolution as a trusted storytelling partner. The refresh comes as Frame Theory refines its capabilities to serve a changing industry, after building a reputation for helping such recognized names as KEEN Footwear, Elijah Craig Bourbon and Alzheimer’s Association tell their stories through brand films, commercial spots and digital mediums. Watch a highlight reel HERE. “Just as the industry has evolved, so have we – the way we engage with brands and the creative strategy we bring to each project,” explained Frame Theory executive producer Sarah Nix-Ward, who founded the company alongside partner & creative director Brandon M. Ward. “It was time that our own brand more clearly represented those changes.” To take on this project, the team commissioned artist Brian Steely (Steely Works Brand Design), who is known for his iconic designs for Nike, Element Skateboards and other global consumer brands and touring bands. Steely created Frame Theory’s original raven logo almost a decade ago, which he updated with a modern, simple and yet sleek vibe before dropping “The” from the wordmark. “In many cultures around the world, the raven is considered the bringer of light, so we’ve always felt that was an appropriate mark for a filmmaking company,” said Brandon. “We wanted to keep the raven, yet evolve it for this refresh.” The additional assets Steely created nod to Frame Theory’s style of cinematic naturalism,... Read More

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