Grubhub and Amazon announce the launch of “Delivery’s Other Half”, a cross-channel ad campaign designed to raise awareness that Amazon Prime members can get a free Grubhub+ membership. This membership entitles them to unlimited $0 delivery fees and lower service fees on eligible Grubhub orders, 5% back on pick-up orders, and exclusive merchant offers.*
The launch of this campaign marks the latest evolution of Grubhub and Amazon’s growing collaboration following free Grubhub+ membership becoming an ongoing offer for all Prime members in the U.S. As long as customers remain Prime members, they can enjoy free ongoing Grubhub+, worth $120 a year, without automatically renewing into a paid membership.
About “Delivery’s Other Half”
The campaign highlights the relationship between Amazon and Grubhub by showcasing how these iconic membership and delivery brands are partnering to give consumers what they want most: unparalleled value, selection, and convenience.
The creative tells the story of a budding friendship between Amazon and Grubhub delivery drivers as they run into each other time and time again, thanks to more Prime members enjoying $0 delivery fees on Grubhub.
”We are thrilled with how this charismatic delivery duo perfectly personifies Amazon and Grubhub coming together to provide even more value to customers,” said Marnie Kain, VP brand marketing, Grubhub. “They are ‘in the know’ about the Grubhub+ offer for Prime members and with this new campaign, now even more people will know they too should be taking advantage of $0 delivery fees from Grubhub.”
“Delivery’s Other Half” will launch across multiple platforms, including digital TV, digital audio and social media.
Even More Added Value
Since the start of the Grubhub+ offer in 2022, Prime members have saved hundreds of millions of dollars from waived subscription fees and discounts. Those who place at least one order a month save an average of $300 per year in delivery fees and promotions with Grubhub+.**
Other ways Grubhub and Amazon are bringing more value to customers include:
- Amazon customers in the U.S. can order from hundreds of thousands of restaurants in all 50 states with Grubhub directly on Amazon.comand in the Amazon Shopping app. This offering makes restaurant delivery to customers’ doors more convenient and affordable, while also helping restaurant owners reach millions of additional customers.
- During Prime Big Deal Days, Prime members with Grubhub+ were able to enjoy an exclusive promotional offer of up to 50% off of one Grubhub order of over $20.
- The “Tune In & Takeout” series, features unique food pairings and exclusive offers like the limited edition Nuka-Blast Burger mealfor the premiere of Fallout on Prime Video this year.
- Prime members can activate Grubhub+ by visitinghttp://www.amazon.com/grubhub and logging in with their Amazon account. If a member is in the middle of an active Grubhub+ trial with Prime, no further steps are required to continue enjoying Grubhub+.
