Hawthorne Direct, a full service brand response advertising agency, has been retained by new client It's Just Lunch International (IJL) of Palm Desert, CA, to create and implement a multi-media marketing campaign. Mark Ratner, Senior Vice President, Marketing Services, Hawthorne Direct, made the announcement.
Hawthorne Direct has been assigned to create and develop a two-minute TV commercial, along with :30 second and :60 second versions of that spot, promoting the unique dating service It's Just Lunch. Hawthorne will also create a radio ad and a print ad. The new campaign just launched, and targets single professional males and females. To view the two-minute spot, please CLICK HERE.
Regarding their new relationship with Hawthorne Direct, IJL Spokesperson Irene LaCota said, "We have found great synergies working with the Hawthorne Direct team, and we have great expectations for our newly launched brand response initiatives."
LaCota adds, "The mandate for Hawthorne Direct with the new cross-platform campaign was to capture the viewer's attention by building an emotional connection around the singular importance of how IJL can facilitate people in meeting their 'right date.' Our unique approach to the personalized matchmaking experience reduces the stress of finding 'good' dates, and is markedly different than online dating services. We offer clients the personal attention of professional matchmakers, and interview each client face-to-face. During the course of the past 22 years, IJL has arranged over 2 million dates, from our base of over 150 locations worldwide."
Adds Ratner, "Our goal with the new marketing campaign for It's Just Lunch is to inform their potential clients that IJL offers an easier, more effective, and proven methodology by which they can find exciting new people to date. Countless single men and women feel they are 'just not meeting the right people,' and have tried and failed at online dating websites, going to bars, or having their friends fixing them up, while concurrently avoiding the perils of dating people at work. They are tired of wasting their time with meaningless dating pursuits. These potential clients will find that by retaining the services of It's Just Lunch, they will find a better way of arranging fun dates with a variety of interesting people."
About IT'S JUST LUNCH INTERNATIONAL
Headquartered in Palm Desert, CA, It's Just Lunch International is the World's # 1 Personalized Matchmaking Service. The company's individually tailored dating approach takes the disappointment and frustration out of meeting that special someone. Unlike online dating sites, IJL absolutely guarantee that its clients go out on dates. The company interviews every client face-to-face and skillfully matches its clients based on their mutual interests and IJL's expert insights.
IJL takes care of everything – from selecting matches to making reservations for a no pressure lunch date or drinks after work. All its clients need to do is relax and enjoy the excitement of meeting someone new. It's Just Lunch has over 150 locations worldwide, 22 years experience, and has successfully arranged over two million first dates.
The company's slogan is "Leave nothing to chance and everything to It's Just Lunch." Please see: www.itsjustlunch.com
About HAWTHORNE DIRECT
Hawthorne Direct is a full service brand response advertising agency, specializing in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence in brand
response, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns.
Hawthorne Direct has developed successful award-winning campaigns for brands such as 3M, Armor All, Bose, Black & Decker, Hamilton Beach, Pella, SanDisk, Transamerica, United Healthcare, and more.
The agency is headquartered in Los Angeles, with the founding office located in the Midwest. Hawthorne Direct was founded in 1986 by Timothy R. Hawthorne, who serves as Chairman/CEO. Hawthorne's daughter, Jessica Hawthorne-Castro, today holds the post of COO. For more information, please visit www.hawthornedirect.com and LinkedIn.
