Hawthorne Direct, a full-service brand response advertising agency, has named Steve Jurgensen as the agency's new Director of Finance & Operations. Jessica Hawthorne-Castro, CEO, Hawthorne Direct, to whom Jurgensen will report, made the announcement. Jurgensen will be based in Denver, CO, and will travel regularly to both of Hawthorne Direct's offices in Los Angeles and Fairfield, Iowa.
Hawthorne-Castro said, "Steve Jurgensen has significant experience as a Corporate Controller, having worked for years at Omnicom/The Integer Group, where he led financial reporting, planning, analysis and systems implementation for nine agencies across 23 locations. As our agency continues to increase its technology and data science capabilities, Steve will be a terrific new asset to us. He is a proven digital and media advertising financial leader, has high energy, is technology driven, and has extensive experience in financial reporting, financial planning, financial analysis, internal controls and process improvement. We welcome him to our team."
About STEVE JURGENSEN
Steve Jurgensen was previously the Corporate Controller for The Integer Group, a consolidated agency comprised of nine agencies with 23 global locations, reporting into the TBWA network of Omnicom. In this role, he was responsible for consolidated financial reporting and financial planning consolidations and submissions, as well as financial analysis, resource planning analysis, shared services, profitability initiatives and ERP implementations. Prior to joining Hawthorne Direct, Jurgensen was the CFO/ Director of Finance & Operations for a regional digital advertising agency based in Denver, CO. There, he implemented a revenue recognition processes, resource utilization management, and the implementation of a company wide ERP system.
Jurgensen also has extensive experience as a consultant, assisting major corporations with critical initiatives, including, most recently, First Data Corporation and QEP Resources. For First Data Corporation, he led a team of six to provide an end-to-end evaluation of credit operations – an initiative from the company's new CEO. As such, he evaluated and provided process improvement recommendations on the accounting and operational processes that comprised First Data Corporation's Credit Operations. At QEP Resources, a major oil & gas company, he provided Sarbanes Oxley compliance and SAP (systems, applications and products) implementation support.
From 2003 – 2008, Jurgensen implemented Sarbanes Oxley compliance while leading large implementation teams at large public companies. These included ADT – a TYCO Company, HomeStreet Bank, Jacobs Entertainment, The Great-West Life Assurance Company, GAIM and Vitro Manufacturing.
Jurgensen holds an Accounting Degree from the University of Northern Iowa.
About HAWTHORNE DIRECT
With the tagline "The Art of Brand The Science of Response®," Hawthorne Direct is a full-service Brand Response Ad Agency that delivers optimum ROI and builds brands by efficiently connecting clients with their most valuable customers. The agency specializes in industry leading analytics, strategic planning, creative development, production, multi-channel media planning, buying and campaign management. Independent and privately owned, Hawthorne pioneered the Direct Response industry nearly 30 years ago and has continued this tradition of breakthrough innovations with Brand Response creative and media that is derived from the agency's proprietary analytics system, Catapult. Hawthorne consistently delivers Accountable Advertising that delivers optimum ROI for its clients.
Hawthorne has developed successful award-winning campaigns for brands such as 3M, Audible, Armor All, Brother, Bose, Black & Decker, Carbonite, Gerber, Hamilton Beach, L'Oreal, Pella, Remington, SanDisk, Transamerica, United Healthcare, and more. Headquartered in Los Angeles, the agency was founded in 1986 by Timothy R. Hawthorne, who serves as Chairman. Today, Jessica Hawthorne-Castro holds the post of CEO. For more information, please visit www.hawthornedirect.com and LinkedIn.
