Formosa Group, a part of Streamland Media, announced Helen Alexander has been named managing director of Formosa Group UK for Features, Broadcast and Streaming (FBS). Alexander brings years of leadership experience in post production sound and significant relationships with talent and clients.
“There is no one better than Helen to lead our UK FBS sound team and deliver on our desired growth strategy in this content rich market,” says Formosa Group Founder Bob Rosenthal. “Helen has an appreciative enthusiasm for sound post and brings years of post production experience together with tried and tested leadership skills. We are delighted she is leading Formosa Group UK for Features, Broadcast and Streaming at this exciting time.”
Alexander’s background includes extensive operational experience as finance director and later director of Operations and Business Development for De Lane Lea Studios in London. She has served as managing and finance director for several post production and media companies. In 2016, she transitioned into the music streaming business, where she helped build infrastructure, teams and finance to drive growth at Merlin, a digital music licensing partner for independent artists and labels.
“I’m thrilled to join the talented team at Formosa Group,” says Alexander. “Their focus on talent and culture combined with their innovation in building world class facilities for clients and artists alike is an exciting endeavor. It is an incredible time for creative work in the UK, and I look forward to playing a role in Formosa Group’s success.
Alexander will oversee all of Formosa Group’s creative talent in the UK, as well as business operations outside of interactive. She will be integral in formalizing Formosa Group’s structure in the UK, building on its fundamental talent first principle.
Alexander will be based at Formosa Group’s Trident facility in Soho, London.
Stephen Arnold Music Collaborates With WETA to Create a Memorable and Adaptable Sonic Brand
WETA Arts, the award-winning, magazine-style arts and culture series returns for its 10th season on the PBS flagship station with an elegant new sound. The latest collaboration between WETA, PBS’s Washington DC-based flagship station, and Stephen Arnold Music (SAM), the new music package reflects the show’s insightful take on DC’s diverse art scene in an understated and memorable way. “It’s a unique sound,” says WETA creative director Dylan Wilbur. “There’s a lovely calmness to it that perfectly complements the show’s new art deco visual look. I first listened to SAM’s demo while driving in my car. I hit play and instantly fell in love. I thought, wow, that’s beautiful.” WETA Arts is also the first show to leverage WETA’s first ever sonic branding. Created by SAM, the world leader in sonic branding, last year, the classically inspired signature sound is designed to give WETA a unified, instantly recognizable audio identity across each of its sub-brands and all touch points, broadcast and digital. It can be heard in different stylistic and mood treatments in promos, IDs, teasers and other marketing media for WETA PBS, WETA UK, WETA PBS Kids, WETA World, WETA Metro, and WETA Classical. “The sonic branding evokes our values: trust, intelligence, quality and enrichment,” observes Wilbur. “WETA is different from commercial broadcasters in that many of our viewers are also supporters. We wanted to convey the pride of ownership they feel for the station.” WETA’s sonic branding is also integrated into Signal in the Static, a longform spot celebrating the station’s historic leadership in news, documentary and educational programming. Airing in prime time through the fall political season, the spot features clips from... Read More