Venice, CA-based creative studio Heresy newly signed directing duo SO & SO’s creative direction work on the Turkish Airlines spot “Kobe vs. Messi: The Selfie Shootout” has been named top ad of the decade by YouTube users. SO & SO's Sue Anderson served as Executive Creative Director on the humorous spot, with directing partner Hoj Jomehri serving as Creative Director.
The spot, out of Crispin Porter + Bogusky, features an epic selfie battle between Argentinian soccer star Lionel Messi and Lakers’ star Kobe Bryant, with the duo of legendary athletes traversing the globe to capture the most impressive shot. The spot was launched in 2013 and went viral immediately, garnering over 25 million views in the first three days, with a total of over 140 million views.
About HERESY
Heresy is a creative studio applying their artful in-house talent to film, entertainment, photography, fashion, art and technology for unique people. Bringing a fresh perspective to myriad of projects, Heresy crafts compelling visual storytelling for content of all kinds, often taking their projects from idea to completion.
Headquartered in Venice on Abbot Kinney Boulevard, Heresy and its principals are colorful denizens of the dynamic Westside creative community.
Video Credits
Client: Turkish Airlines
Agency: Crispin Porter + Bogusky
Worldwide Creative Officer: Rob Reilly
Executive Creative Director: Sue Anderson
Creative Director: Hoj Jomehri
Associate Creative Director: Andy Grant
Senior Copywriter: Ryan Montani
VP/Executive Integrated Producer: Sloan Schroeder
Executive Art Director: Rebecca O'Neill
EVP/President (London): Darin Brown
Account Directors: Genevieve Sexton, Jenn Cook
Content Managers: Dana Fors, Alicia Arnold
Director of Business Development: Kyla Jacobs
Executive Business Manager: Lindsay Wakabayashi
Senior Business Affairs Manager: Rebecca Williams
Group Director, Planning: Teresa Harris
Project Manager: Lindsay Noyes
Production Company: HSI
Director: Joseph Kahn
DP: Christoopher Probst
Head of Production: Doron Kauper
Executive Producer: Kim Dellara
Producer: Richard Weager
Photographer: Michael Muller
Editorial: Lost Planet
Editor: Hank Corwin
Asssistant Editor: Federico Brusilovsky
Editorial Executive Producer: Gary Ward
Post Production: Eight VFX
Post EP: Baptiste Andrieux
VFX Supervisor: Phillip Eneno
Colorist: Beau Leon, Company 3
Audio Post: Richard Devine, Atlanta
Audio Mix: Lime Studios
Audio Engineer: Mark Meyheus
Assistant Audio Engineer: Matt Miller
Music: Beacon Street Studios
Music EP: Leslie Dilullo
Composers: Andrew Feltenstein, John Nau
Virginia Scripps
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Doe-Anderson President and Chief Creative Officer Leyla Touma Dailey, who first met Newton when they were both based in Chicago, commented, “Marianne has been an incredible asset on many of our projects, including our work for Maker’s Mark and the Georgia Aquarium. Having her officially join us full-time feels like she’s coming home. Her energy and expertise make her an amazing fit for our thriving culture at Doe-Anderson.”
Newton has a rich background as an integrated producer, having led teams through strategic brand campaigns across all platforms both nationally and internationally. Her extensive production experience has taken her as far and wide - from Australia and New Zealand to South Africa and South America. She has helped create award-winning work with recognition from Cannes Lions, D&AD, One Show, Clio’s, Addy’s and Effie’s.
As to what attracted Newton to the opportunity, she added: “I'm thrilled to join Doe-Anderson – I was drawn to the momentum and energy of this independent agency, its people, the culture and the creative leadership of Leyla Touma Dailey."