For the second year in a row, Samsung selected Ruben Latre of Hostage Films to direct and shoot the media campaign dedicated to its international social responsibility service. Latre travelled to Istanbul, Turkey to film The Samsung Academy, a vocational training program giving opportunities to young men and women from low-income families.
This spot centers on Elif, a young women who, like so many of her peers, struggles to escape the intergenerational poverty that affects so many in the region. She is a particular source of pride to her mother, who never finished grade school.
Ruben's epic visual style and graphic design capabilities have made him a trusted creative for commercial, photography and film work, and his passion is to bring a cinematic sensibility to every project. The New York-based Ruben Latre was named Best New Director at APCP Madrid and has had his work screened at the DGA as part of Shoot’s New Director’s Showcase. He was responsible for award-winning content for Travelers Insurance and was shortlisted at AICP 2012 for Cinematography for a TMG Health image campaign he directed and DP’d in Iceland. His work for Samsung has brought him to Honk Kong, South Africa, Vietnam, Turkey, Tanzania and the Amazon.
Hostage Films is a woman-owned company run by Melissa Beth and represented by Laura Zinn of Zinndependent.
https://www.facebook.com/hostagefilms
Video Credits
Client: Samsung
Agency: agenda:NY
Production Company: Hostage Films
Voice Over Talent: Christopher Swindle
Creative Director: Dan Koh
Client Supervisor: Jeong Won Lee
Photographed and Directed by: Ruben Latre
EP: Melissa Beth
Contact:Melissa Beth
EP
Hostage Films
Contact Melissa via email
917.885.5367 (c)
HOSTAGE Representation:
Laura Zinn
Zinndependent
Contact Laura via email
917-553-8323
Animal Expertise and Global Appeal Are Front and Center In New Seresto “Strap In” Spots By Retriever
Production house Retriever announced the launch of a new international integrated campaign on behalf of Seresto, aimed at offering a hassle-free solution to the age-old problem of...
Invisible Collective Welcomes The Visionary Lonan To Its Roster
Invisible Collective proudly announces the signing of visionary maestro Lonan to its esteemed roster of directorial talent.
Born...
Commercial Production Company Cap Gun Signs Stunning Tabletop Director Tyllie Barbosa
Tabletop director Tyllie Barbosa has been helping brands tell beautiful stories since she began her career as a still life...
Director Tino Joins CANADA’s US Roster
Tino’s innovative and visually stunning films align perfectly with our creative canon, making him a natural fit for CANADA.
Undaunted by puzzles to be solved. A unique capacity for highly visceral films...
Liz Charky Directs Ogreta In The Music Video For Her Cheeky Portrayal of Loneliness “Shirts & Hopes”
Ogreta (the indie-folk project by Irish artist Penny O'Brien) and director Liz Charky explore the inner conflict of trying to be present while...
Doe-Anderson Hires Marianne Newton as New VP, Director of Integrated Production
Full service ad agency Doe-Anderson has hired Marianne Newton as Vice President, Director of Integrated Production. Newton previously worked at DDB, mcgarrybowen and GSD&M and has freelanced at agencies Highdive, McCann, FCB and Dentsu, among others.
Doe-Anderson President and Chief Creative Officer Leyla Touma Dailey, who first met Newton when they were both based in Chicago, commented, “Marianne has been an incredible asset on many of our projects, including our work for Maker’s Mark and the Georgia Aquarium. Having her officially join us full-time feels like she’s coming home. Her energy and expertise make her an amazing fit for our thriving culture at Doe-Anderson.”
Newton has a rich background as an integrated producer, having led teams through strategic brand campaigns across all platforms both nationally and internationally. Her extensive production experience has taken her as far and wide - from Australia and New Zealand to South Africa and South America. She has helped create award-winning work with recognition from Cannes Lions, D&AD, One Show, Clio’s, Addy’s and Effie’s.
As to what attracted Newton to the opportunity, she added: “I'm thrilled to join Doe-Anderson – I was drawn to the momentum and energy of this independent agency, its people, the culture and the creative leadership of Leyla Touma Dailey."