- Tuesday, Dec. 18, 2018
This summer, production and post company ELEMENT brought the famed Dunkin’ Donuts Coffee adage “America Runs on Dunkin” to life for America's most-loved on-the-go coffee beverages brand: a transportable tiny home sustained by Dunkin’ coffee-created biofuel. Hence, a home that literally runs on Dunkin’, out of Dunkin’ Donuts coffee and agency Hill Holliday.
Now, ELEMENT takes viewers over the threshold of the project in a 2:14 behind-the-scenes collection where partners Blue Marble Biomaterials and New Frontier Tiny Homes unpack the fueling and construction processes of the home. Viewers sneak a peek at the groundbreaking brand project mid-build, get an inside look at design decisions and watch the house acquire its final caffeine fix.
Click HERE to view the video assets and BTS.
Notes Hill Holliday SVP Group Creative Director Rick McHugh, “‘The Home that Runs on Dunkin’ was a unique challenge. It needed a Swiss-Army-knife production company that could put everything together: the fuel creation, home build, launch event, etc., and find the home’s final Airbnb location. ELEMENT handled everything perfectly.”
Partnering with Hill Holliday, ELEMENT gathered all components and creative required to turn the lights on this brand endeavor. Carrying the project from ideation to completion, ELEMENT sourced Blue Marble Biomaterials to produce the coffee oil-extracted biofuel and New Frontier Tiny Homes to construct the house with coffee coursing through its veins.
ELEMENT prides itself on tackling seemingly impossible production challenges and bringing solutions to life through powerful storytelling. Adds ELEMENT CEO / Executive Producer Eran Lobel, “This project was an incredible story before it even started. We were thrilled to take on a challenge that so clearly represents ELEMENT’s core values--creative, reliable, and resourceful.”
The full slate of deliverables includes five shorts, 15 social media and digital assets directed by ELEMENT directors Wayne Craig, Calyer Creative, and Craig Orsini, and partnership on the NYC-based launch and home reveal alongside agency Ketchum.