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Howling Music Launches Production Music Library
- Wednesday, Sep. 4, 2019
Music industry veteran Ryan Claus to head new library venture. Composer Samantha Powell joins West Coast office.
Howling Music, a leading provider of original music for advertising, announces the launch of their premium production music library. The library’s release includes thousands of original tracks featuring some of the most notable session players in the industry. All of the tracks were created specifically for advertising uses.
“This library is unique in that it was created as the direct result of the briefs received from our advertising clients,” says Howling Music founder and composer, David Grow. “You could say our advertising clients have already curated these tracks."
To manage the library, Howling Music has tapped Ryan Claus, who joins the company as partner and creative director. Formerly the principal of Rhino Sound in San Diego, Claus is an accomplished composer and recording artist whose music has been featured in spots for Apple, Red Bull, Mountain Dew, ESPN and other national brands. “Ryan is a fantastic composer and talented strategist who brings a broad skillset to his role as partner,” says Grow. “His creativity combined with his advertising background makes him the ideal choice to head our new library offering.”
Additionally, Howling Music has hired Samantha Powell as Executive Producer and Senior Composer, West Coast. Powell’s music and songs have been widely used in advertising, film, sports broadcasts and episodic television, the latter including the shows Empire (Fox), Lethal Weapon (Fox), Flashpoint (CBS), and Awkward (MTV). Her advertising credits include Fox Sports, BB&T, Jack in the Box and many others. "Sammy is a tremendously talented composer who has achieved success across a variety of mediums,” says Grow. “Our industry has woefully too few female composers; we are thrilled to have one of the best.”
With offices in Nashville, Los Angeles and London, Howling Music has carved out a niche in the music for advertising space through its passionate, hand-crafted approach toward composition and production.
“We are a company of artists who put our hearts and souls into our music,” says Grow. “My first boss in this business warned me not to do that but what else are artists supposed to do? Even library music can be authentic art if the artist shows up for it. We challenge ourselves to do exactly that every day."
About Howling Music
Founded in 1999, Howling Music is an original music production company specializing in creating original music solutions for commercials in the television, film and emerging media. Since their inception, Howling Music has scored hundreds of national and international commercial spots alongside many of the top advertising agencies in the world including Wieden and Kennedy, Chiat Day, Crispin Porter Bogusky, and J. Walter Thompson, New York, among many others. In 2006, Howling Music moved their headquarters to Nashville, TN.
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