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    Hula Post’s Michael Phillips to Discuss Metadata Alignment, Demo Real Tim View at NAB

    By Artisans PRUpdated:No Comments6175 Views
    Michael Phillips
    LAS VEGAS -- (SPW) --

    Hula Post Creative Technology Officer Michael Phillips will discuss the growing importance of metadata in content distribution in a special session of the Avid Customer Association’s The Future in Motion Conference in Las Vegas.  Metadata aggregation and alignment allow content owners, advertisers and consumers to engage with content during a broadcast or OTT stream. Phillips will describe how it works and include a live demo. The pre-NAB event is scheduled for Sunday, April 17th at 1:20pm at the Wynn Las Vegas.

    During NAB, Phillips will host a demonstration of Hula Post’s groundbreaking workflow solution Real Time View. The demo will be held at the RED Digital Cinema Booth (SL1517) on Wednesday, April 20th at 3:00pm. Real Time View is the fastest and easiest way to review dailies and editorial media. The web-based platform allows producers, directors, editors and other creative decision-makers to view media on virtually any device—computer, tablet or phone.

    An Oscar and Sci-Tech Award winner, Phillips joined Hula Post earlier this year. His background includes more than two decades at Avid as part of the Market Solutions team for Post and as Principal Product Designer. He was a co-inventor of Avid Film Composer and Symphony lines, now industry standard editing systems. He was honored with a Sci-Tech Award in 1993 and an Oscar in 1999 as part of the Avid team. He won an Innovator of the Year honor from the Mass Media Alliance, and holds a dozen patents related to post production, sound and interactivity. Phillips’ background also includes work as an editor and post production supervisor. He was a partner in the independent production company Miledia Films, and has worked with the Sundance Institute.

    About Hula Post

    Hula Post provides exceptional equipment rental services to the post production and broadcast communities. With offices in Burbank and West Los Angeles, the company is the industry leader in customized workflow solutions. It offers a large inventory of editorial and finishing systems, storage solutions, and support gear, backed by the industry’s most experienced and knowledgeable support team in the industry.

    For more information, visit http://hulapost.com.
     

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    SPW Category:Conventions, Conferences, Summits News
    Tags:Future in MotionAvid Customer AssociationMichael PhillipsNABHula Post



    New SoundApp ARA Plugin Transforms Boris FX CrumplePop

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    Boris FX CrumplePop 2026.5: New SoundApp ARA Plugin

    Boris FX CrumplePop expands its powerful, easy-to-use AI audio toolkit to include ARA plugin support in SoundApp. The new 2026.5 release allows users to work directly in top digital audio workstations (DAWs), such as Pro Tools, Boris FX Samplitude, and Boris FX Sequoia. Additionally, CrumplePop 2026.5 introduces a simplified multi-host product offering. Previously available only as a standalone application, the plugin version of SoundApp saves time and effort by keeping audio professionals, content creators, and podcasters within their preferred ARA application. The user-friendly workflow includes advanced AI models for music, voice, and cinema stem separation, GPU-accelerated on-the-fly processing, and one-click cleanup tools such as wind, traffic, echo, pop, and noise removal. “Our SoundApp ARA unlocks major workflow improvements for audio professionals, letting you stay fully inside your DAW without jumping between apps to use demixing tools,” states Patrick Donohoe, Director of Product Marketing (Pro Audio), at Boris FX. “Unlike traditional plugins, you get instant results with ARA. Simply make an adjustment, see it in the plugin, and render it directly to your track. No dealing with multiple files or importing/exporting. Plus, new Processed Audio Cache and speedier model loading combine to further speed up your SoundApp plugin and standalone workflows. Everything in our 2026.5 release is built to keep your creative process uninterrupted.” What’s New The SoundApp ARA plugin delivers full-clip audio processing inside a user’s chosen DAW, removing real-time processing limitations of standard plugins. SoundApp analyzes the entire content of an audio file, resulting in more... Read More

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