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    Hurrah! Marketing Adds Newly Launched Broadcast Unit of Renowned Design, Visual Effects and Post Production Company Lair To Its Client Roster

    By Asbury PRUpdated:No Comments3711 Views
    NEW YORK & LOS ANGELES -- (SPW) --

    Hurrah! Marketing, a preeminent representation firm for creative companies, has signed the newly launched Broadcast Unit of renowned design/visual effects/post-production company Lair to its client roster. Carol Eisenrauch, President and Head of Global Business Development for Hurrah! Marketing, made the announcement.

    Headquartered on Bond Street in New York City, Lair is an integrated live action / post production VFX facility based on experience, collaboration, and versatility. Lair is led by Creative Director/Director Thor Raxlen. The company has just recently announced the signing of Jory Hull, a director/designer/animator, to its newly launched Broadcast Unit. Lair takes a streamlined approach to projects that allows for across-the-board collaboration from conception to delivery. With over 15 years of creative VFX /design and post-production experience, the talent at Lair is handpicked to meet the specific needs of a given project. Lair delivers a product created utilizing the most efficient processes available today. See www.lair.tv

    In conjunction with Hurrah! Marketing, Thor Raxlen and Lair are now diversifying and expanding their client services into the Broadcast arena, and will be providing promos, main title sequences, and in-show graphics to television series and networks. Hull, a long standing veteran of the motion design industry who began his career as a graphic designer in the print and advertising field before transiting to animation and film, will lead this new initiative.

    Said Raxlen, “Jory Hull’s talents include a keen ability to mix graphic elements and distinctly human moments for maximum emotional impact. He has led a number of design teams as a creative director and has personally designed and directed countless commercials, music videos, title sequences, and major re-brandings of several TV networks. His client list includes such high profile companies as PBS, AMC, Nike, Target, Coca-Cola, HBO, Sony, McDonald’s, and Showtime, among others.”

    About HURRAH! MARKETING
    Launched by longtime Promax/BDA executive Carol Eisenrauch, Hurrah! Marketing specializes in the representation of preeminent creative companies. In addition to Ms. Eisenrauch, Hurrah! Marketing’s staff includes Julie Sweetwood, Vice President, Business Development.

    Hurrah! Marketing’s LA office address is: 1110 S. Robertson Blvd., Suite 5, Los Angeles, CA 90035, the phone is 310.285.0252. The company also has a second office on the East Coast — phone is 410-661-1251. Please see:
    www.hurrahmarketing.com.

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    Media Contact for Hurrah! Marketing: Dan Harary Asbury PR 310/859-1831 Contact Dan via email

    SPW Category:Talent Agency News, Signings, Castings
    Tags:content productionLair



    Creativity For Good: The Cre8tors Partners With World Food Program USA On Fill The Silence Campaign

    Friday, November 14, 2025
    The "Fill the Silence" campaign shifts the traditional hunger narrative away from images of desperation to stories of resilience, strength, and potential unlocked by food. Featured are the works of The Cre8tors-represented artists Indie 184 (aka Soraya Marquez), known for her graffiti/mixed-media style, and visual artist Brandon Breaux.

    Can art change the way we view hunger and those suffering in places like Gaza and elsewhere? The Cre8tors, the creative talent management and production consulting company led by Dani Jackson and Jenny Lumpkin, think so. That’s why they partnered with World Food Program USA on its Fill the Silence campaign, a bold new national marketing initiative designed to reframe how we think about hunger and galvanize Gen Z and Millennials to act. The campaign rolls out via a robust marketing mix including a national TV PSA (set to pop superstar The Weeknd’s evocative track, “Give Me Mercy”), digital and social activations, events, and collaborations with Gen Z creators and celebrity partners.
    Center to the Fill the Silence campaign, which shifts the traditional hunger narrative away from images of desperation to stories of resilience, strength, and potential unlocked by food, are the works of The Cre8tors-represented artists Indie 184 (aka Soraya Marquez), known for her graffiti/mixed-media style, and visual artist Brandon Breaux.
    Jackson, Founder/Partner of The Cre8tors, explains that The Cre8tors were enlisted by Brandon Rochon, the award-winning advertising executive and World Food Program USA Board Member, to bring these two powerhouse artists to the campaign. Collectively, they responded by producing several striking works that anchor the initiative. Their art shines a light on eight distinct stories of people facing extreme hunger, reframing them not as passive subjects but... Read More

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