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    Home » The Hybrid Marketing and Production Company Redbear Takes Home an Emmy Award

    The Hybrid Marketing and Production Company Redbear Takes Home an Emmy Award

    By SPWMonday, July 26, 2021Updated:Tuesday, May 14, 2024No Comments2308 Views
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    PJ Haarsma & Drew Lewis celebrate their Emmy win at Redbear Films
    LOS ANGELES -- (SPW) --

    Having worked with clients such as Land Rover, Jaguar, Southwest Airlines, Best Buy, Shell, Invisalign, and now UCI Health. It's fitting that Redbear was awarded Emmys® for producers PJ Haarsma and Drew Lewis on their latest commercial "Journey" for UCI Health at the Pacific Southwest Chapter Awards show on June 4th, 2021.

    "I have won a few awards in my 30+ years of working in film and production but an Emmy® award feels special," says Redbear Films Co-Owner and Executive Producer, PJ Haarsma. "I couldn't be more proud to bring the award home to my family and to the entire Redbear team."

    Redbear has grown in recent years from a photography and commercial production company to a hybrid agency that has verticals not only in production but digital marketing, TV production (Con Man), publishing (The Softwire), and original content (Retro Replay). "Imagine if JJ Abrams' Bad Robot had a baby with Gary Vanychuck's Vaynermedia…that's Redbear." Says Head of Content and Co-Owner of Redbear, Drew Lewis. "Every day we're doing something crazy and fun here at Redbear so winning an Emmy® feels like justification for all the long hours and sleepless nights."

    Redbear is currently focused on its 4 verticals – marketing, original content, TV & film, and publishing. This summer Redbear marketing will be launching a rebrand for ONE® Condoms and producing a commercial for Fruit of the Loom. Its TV division is currently in development for the TV series Ohana set in Hawaii. While the ever-popular show Retro Replay headlines their original content play. This will be Redbear's 5th Emmy® nomination and first win in 5 years. 

    About Redbear Films
    Redbear Films creates and builds entertainment for Film, TV, as well as for brands, to tell their stories and connect with audiences in new ways. Redbear works in both the digital and film disciplines, though their work often blends both worlds. Their unique process is rooted in strategic insights about people and culture to get people talking about something amazing, not simply another advertising campaign or show.

    With one foot in Hollywood and the other in Madison Ave., Redbear is well versed in making content that isn't just beautiful but also entertaining.

    Learn more about Redbear on their website…

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    SPW Category:Awards Show Announcements (News, Nominees, Winners)
    Tags:Redbearhybrid agencyEmmy Award



    Leading West Coast Rep Firm Unveils One of Ones, Expands Team and Talent Offering

    Monday, December 8, 2025
    One of Ones - Ezra Burke & Sylvia Brach

    With decades of experience working across multiple facets of filmmaking and talent management, Ezra Burke has arrived at one universal truth: it’s human creativity that makes a film unforgettable. And as a pledge to the entire community of filmmakers everywhere, West Coast Rep firm Content Chemics becomes One of Ones. The re-brand for the long-standing firm has been a year in the making, sparked by the addition of Sales Rep Sylvia Brach. “When Sylvia and I first met we spent hours sharing stories of our journeys and what inspired us. Our paths into advertising were very different; mine via the feature film world while Sylvia’s came via the agency side. But what we shared was a passionate commitment to working with people who bring out the best in us.” Energized by this commitment to the creative community, One of Ones have expanded their roster with the addition of four new companies over the past year. Earlier this year Ezra and team re-united with SKUNK founder Matt Factor and director John Hillcoat, followed by the signing of Field Day Sound, the 2025 AdAge Music & Sound Company of the Year. Premiere VFX studio Selected Works joined the roster over the summer. And most recently Ezra and Sylvia have brought on Group Thrpy, the production company founded by Shelby Ross and director Harrison Boyce. www.oneofones.com Read More

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