A leading brand-strategic PR, Marketing and Social Media services agency with a focus on commercial production and entertainment clients, Hype announces the promotion of Logan Stoodley to ‘Double Agent’ which will encompass a hybrid role in PR/Marketing at Hype and his work as a Creative Producer with Hype Creative.
“Logan is the Swiss Army knife more and more creative agencies really have to have," notes Hype Co-Founder and Special Agent Colleen O’Mara. “Foremost, Logan brings a writerly perspective to every project, a talent we hold as one of Hype's founding pillars. As an agency rooted in communication, Hype is dedicated to composing authentic voices and compelling stories to reflect the brands we work with. Second, Logan can dissect a client's brand, assess perceptions and trends and apply his technical acumen to execute for maximum impact. As Hype expands creative services, Logan is integral to that growth."
Logan’s experience in the entertainment industry spans multiple disciplines, having worked in production, as a script reader, a social media copywriter for the Entertainment Industry Foundation, and even a brief stint cutting promos for TV LAND original programming before joining Hype in 2018.
“We’ve always enjoyed creating fun titles at Hype and ‘Double Agent’ seemed to fit – and crack us up,” adds Hype Co-Founder Jessie Nagel. “Logan produces exceptional work across multiple disciplines that use to be siloed in our industry – writer, designer, strategist. We’re boldly re-branding Double Agent, having him on both sides is essential.”
Launched in 2020, Hype Creative is a boutique design studio providing Branding, Design, Web Development, and custom design programs for Social Media accounts. Hype began to explore creating a formal design division due to an increasing number of inquiries regarding their ability to design social media assets, create marketing packages for independent films, or build websites that exemplified the client’s unique brand voice in language, form and function. Logan was integral to the creation of the division, working with two long-term Hype clients during the early days of the pandemic to test the viability of adding creative design services to Hype’s capabilities. Two websites later and Hype Creative launched with Creative Directors Jenne Dixon and Michael Uman.
“I can’t help but appreciate the other implications that come with my title,” shares Logan. “Like any good double agent, I have successfully infiltrated all levels of the company, from how we’re applying new IT systems to expanding our productivity workflows to PR to Social Media to Hype Creative.”
