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    Home » Innovation Agency NEXT/NOW Scores Multiple Top Honors In International MUSE Creative Awards for Second Straight Year

    Innovation Agency NEXT/NOW Scores Multiple Top Honors In International MUSE Creative Awards for Second Straight Year

    By DWAgencyTuesday, September 27, 2022Updated:Tuesday, May 14, 2024No Comments4563 Views
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    Innovation agency NEXT/NOW's 2022 International MUSE Creative Awards.
    CHICAGO -- (SPW) --

    The International Awards Associate organization recently announced the winners of its second annual MUSE Creative Awards program, dedicated to creative professionals who inspire others to greater heights. For the second straight year, Chicago-based innovation agency NEXT/NOW has earned prestigious honors spanning the Experiential & Immersive and Integrated Marketing categories.

    From the field of over 6,000 entries received from across the world, NEXT/NOW’s wins include bringing home the Platinum MUSE Creative Award in the Experiential & Immersive “Community” category for its work alongside Diversified, where it created captivating original content for the Boston Children’s Hospital’s iconic LED lobby display wall.

    NEXT/NOW’s 2022 MUSE Creative Award honors also include Gold Awards for these groundbreaking projects.

    • The Weber Grills Experience, in the Experiential & Immersive – Augmented Reality category
    • Chicago Cubs Statue Row Interactive, in the Experiential & Immersive – Launch Event category
    • Cushman & Wakefield Digital Art Installation in association with Planar, in the Integrated Marketing – Company Branding category
    • Subaru Auto Focus Activation in association with EWI Worldwide, in the Experiential & Immersive – Expos, Conventions & Trade Shows category

    NEXT/NOW Executive Creative Director Cody Tilson was the first to address these honors. “Over the past 11 years, NEXT/NOW’s Founder Alan Hughes and this amazing team firmly established a first-class reputation for innovation, through our sophisticated experience design work for a Who’s Who of brands and partners,” he began. “Our growth has continued very intelligently and strategically, and these awards reflect that sustained commitment to using our expanding capabilities to help our visionary clients shape the future.”

    Notably, the Cubs Statue Row Interactive project was recently honored by the FWA, which celebrates cutting-edge innovation in digital design and development. The FWA’s 500 judges hail from over 35 countries, showcasing projects that push the boundaries of technology.

    2021 was the inaugural year of the MUSE Creative Awards, and its judges distinguished NEXT/NOW with Platinum Awards for Experiential/Immersive projects with both Michelin and Morton Salt, and a Gold Award for Bucknell University’s Virtual Experience.

    “As we continue to sharpen our expertise in experience design, we are more determined than ever to be the world-leader in our space, and to be the home for the best and brightest talents,” Hughes added. “Recognition like this is super important for us; at the same time, we are laser-focused on what’s to come next for our clients.”

    To learn more about NEXT/NOW, please visit https://nextnowagency.com. 

    About NEXT/NOW
    NEXT/NOW is the process-driven innovation agency specializing in experience design for visionary leaders intent on meaningfully shaping the future. Knowing that maximizing technology relies on elevated thinking, our patent approaches unleash genuinely inspiring moments, and extraordinarily moving experiences. Immerse yourself in everything NEXT/NOW at https://nextnowagency.com.

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    Roger Darnell
    DWA for NEXT/NOW
    (828) 424-7698
    Contact via email
    SPW Category:Awards Show Announcements (News, Nominees, Winners)
    Tags:awardsInnovationNEXT/NOWXRExperience Design



    Sound Lounge Welcomes Mixer and Sound Designer Nicole Pettigrew

    Tuesday, August 18, 2026
    Mixer and Sound Designer Nicole Pettigrew

    Sound Lounge has expanded its commercial roster with the addition of mixer and sound designer Nicole Pettigrew, who brings more than a decade of experience, a passion for sound design and a highly collaborative approach to her work. Pettigrew joins Sound Lounge following five years at PS260, where she established and led the company's in-house audio department as its sole audio engineer. Her work spans campaigns for brands including American Express, MLB, T-Mobile, New Balance, Titleist, David Yurman and DraftKings. She also mixed Gucci's 2024 AICP Best in Show-winning campaign. Prior to PS260, Pettigrew spent nine years at PLUSHnyc. A lifelong musician, Pettigrew brings a musical ear to her work and particularly gravitates toward projects that allow her to experiment with sound. Her approach pairs a traditional studio foundation rooted in listening, communication and client experience with an eagerness to explore new ideas and push the creative possibilities of a project. “The best sessions feel like a real collaboration,” says Pettigrew. “I want clients to feel like I’m part of their team, listening to their vision and then interpreting it, building on it and helping push the idea further. You’re handed all of these individual pieces, and I love the problem-solving that goes into figuring out how they fit together. There’s something really satisfying about getting to the end, stepping back and realizing you helped bring someone’s idea fully to life.” Pettigrew's arrival also reunites her with Sound Lounge... Read More

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