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    Japan’s Only Branded Movie Festival The 7th Branded Shorts – Now Open for Submissions

    By SPWUpdated:No Comments1767 Views
    Deloitte Digital Japan Lead Go Miyashita

    Highlighted by the newly established Deloitte Digital Award for the short film that best combines "digital" & "human" themes to depict the future of the digital world in business and society.

    TOKYO -- (SPW) --

    Beginning on August 1st, Branded Shorts, Japan's only international branded movie competition, will begin accepting submissions for the 2022 Short Shorts Film Festival & Asia, one of Asia's biggest international short film festivals and accredited by the Academy Awards®.

    Branded Shorts, established in 2016, calls out for short films produced by companies and organizations around the world. Judges from a variety of industries, including the advertising and film industries, will award the "Branded Shorts of the Year".

    Branded Shorts 2021, which was held in June, also focused on theme on recruiting (Human Resources) an important aspect that companies are paying great attention to. In addition, we announced the establishment of the Deloitte Digital Award calling out for short films that combine the "digital" world with the "human" world to bring into light the future of the digital world. The Deloitte Digital Award will be de based on five criteria: Purpose, New directions, Design, Human Experience, and Engagement. Each award will be presented at the Branded Shorts event during the Short Shorts Film Festival & Asia 2022.

    Branded Shorts 2022 Submission Guideline

    • Period：Sunday, August 1, 2021 to Monday, February 28, 2022
    • Submission：Please refer to Branded Shorts 2022 website @ https://www.shortshorts.org/en/creators/_branded.php 
    • Announcement：Short List which will be candidates for the final nomination will be announced every month at Branded Shorts website. All the final nominations will be announced by the end of April in 2022.
    • Inquiry for submission：entry@brandedshorts.jp  

    Statement from Deloitte Digital Japan Lead Go Miyashita
    As interest in social significance in addition to economic value increases, expectations for branded movies are rising as a communication tool between companies and society. With this award, I hope that this will be an opportunity to create a "New" way of delivering the message that companies and society want to convey, and to expand the possibilities of branded movies. We look forward to receiving submissions from many creators.

    About Deloitte Digital
    Deloitte Digital helps companies create new growth by elevating the human experience — with connected ideas, technology and talent. Our ambition is to make the best customer-oriented organizations in the world. Alongside all of Deloitte, we foster the connections necessary to shape a better future for our clients, our culture, our society and our planet. In Japan, Deloitte Tohmatsu Consulting, a member of the Deloitte Tohmatsu Group, provides Deloitte Digital 's services. Visit www.deloittedigital.com  to learn more.

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    SPW Category:Contests and Competitions
    Tags:Branded ShortsShortShortsBranded Content



    Morgan & Morgan’s “Power Move” Campaign Makes A Splash With a Merman Lifeguard

    Monday, August 3, 2026
    Still image from "Merman"

    Morgan & Morgan continues its unique, comedic approach to legal advertising with the latest installment of its national “Power Move” campaign. The firm's newest spot “Merman,” dives headfirst into the absurd and surfaces with the same sharp wit that has defined the campaign from the start.   The spot opens at a public pool, zooming in on the unlikely lifeguard on duty. He watches over the pool with the calm confidence of someone who was literally born for this job. The twist: he’s a merman. When a woman suddenly finds herself in “distress”, the merman lifeguard springs into action, diving into the pool and cutting effortlessly through the water to her rescue. Equal parts heroic and completely unhinged, the spot closes with the merman gliding her to safety followed by a perfectly timed dolphin call.   The campaign’s trademark closer quickly follows: “Having a merman as your lifeguard is a power move. Hiring America's largest injury law firm after an injury? That's a power move, too.” Read More

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