Oscar nominated Director Jeffrey Karoff (Double-Wide) delivers a crisp portrait of LA-based shared workspace, Cross Campus.
LOS ANGELES -- (SPW) --
“Serendipity was our co-pilot,” says Karoff. “We were doing a production out of Cross Campus’ downtown LA facility and loved the place so much we started talking to their Campus Managers about doing a spot for them.”
Karoff and copywriter Jonathan Young came up with a cost-effective execution that touched on the main attributes of Cross Campus’ “collaborative community”.
“We created a compressed conversation where all cylinders fired—camaraderie, exceptional skill a desk away, a great space. Cross Campus is about bringing people together who may have never crossed paths before, both socially and for business. We wanted to capture that flavor, so we even added a flirtation. Got it all in in just over :30.”
Whitehouse Post is entering an exciting new chapter of accelerated growth, building on its longstanding creative legacy with expanded leadership and inspiring new spaces in all US locations.
In Los Angeles, the company just opened a new Culver City office under recently appointed Executive Producer Ximena Aguirre, strengthening Whitehouse Post’s West Coast presence. Simultaneously, the New York team has moved to a fresh space in Flatiron, designed to foster collaboration, creativity, and evolving client partnerships.
Further strengthening that momentum is the addition of Jenn Ingalls as Head of Creative Strategy & Partnerships, a newly created role focused on expanding relationships across agencies, brands, entertainment, production and emerging directors.
“These moves reflect the continued transformation of Whitehouse Post and the incredible momentum happening across the company,” says Catherine Tobiasinsky, CEO. “We’re building on an already strong foundation with new energy, new perspectives, and leadership that deeply understands creative partnership, storytelling, and craft. Ximena and Jenn are joining an exceptional team, and we’re thrilled for what’s ahead.”
Aguirre joins Whitehouse Post following an 18+ year career spanning agency, production, and post-production leadership in Mexico, Miami and Chicago. Most recently VP, Executive Producer at FCB Chicago, she has led award-winning work for brands including McDonald's, Allstate, HOKA, Mars, P&G, and Michelob ULTRA, with projects recognized by Cannes Lions, Effies, Clios, One Show, ADC, and AICP. Her recent work includes the widely celebrated Home Instead holiday campaign inspired by Home Alone, starring Macaulay Culkin and... Read More
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