kaboom has produced and created a series of online courses for e-commerce giant Amazon over the course of two shoots along with editorial and post production. Directed by Doug Werby, The Small Business classroom is a series of over 40 videos that will live on its own website/portal to provide budding entrepreneurs with vital information about how to start a business.
Amazon contacted kaboom for this assignment based on a trusted working relationship formed years ago. Little did they know that kaboom had already created similar mini-course content for another client, Elevate Learning Academy. This bespoke offering, honed during the pandemic, involved producing 45 videos that deliver leadership training to companies of any scale and in any location.
kaboom’s experience in producing content for a variety of media from concept through post, along with Director Doug Werby’s background as both editor and director, provided a unique vantage point and process for both classroom-style programs.
“The team from Amazon were very collaborative and imparted trust in us from the start,” notes Werby. “Much of the creativity for this project comes from the up-front planning. That’s where the magic happens. With the look and feel established it was all about performance and filming a lot of content over a short period of time while keeping the production value really high.”
“I love nothing more than when a project comes together like this,” comments kaboom founder/EP Lauren Schwartz. “All the various seeds that were sown over the years led to this really synergistic project. I knew we had the perfect solution with the perfect team. The whole process was one of the most collaborative and easy productions we have ever done. It was a great process.”
SMPTE Hollywood To Showcase High Dynamic Range (HDR) Cinema Technology
SMPTE Hollywood will explore the evolution of HDR cinema at its February meeting. The free event, hosted by Amazon Studios, will take place on
Online Movie Market Size To Grow By USD 22.09 billion, Rising Popularity of Online Video Streaming Services To Drive Growth
The online movie market will be driven by factors such as the rising popularity of online video streaming services. In the movie and entertainment industry, online video streaming is one of the fastest-growing...
A Production of Amazon Studios, Union Editorial, and Mutt Film, Coming-of-Age Docuseries “Always Jane” Garners Early Acclaim
On Friday, Prime Video released the four-part coming-of-age docuseries Always Jane - a production of Amazon Studios, Mutt Film, and Union...
Mutt Film’s Uplifting Transgender Coming-of-Age Docuseries ‘Always Jane’ Premieres on Amazon Prime Video
Amazon Prime Video premieres today the upcoming four-part docuseries Always Jane - a production of...
Narrated by Sissy Spacek and Herbie Hancock, Documentary “River Of Gold” Released in the U.S.
Riveting documentary River of Gold, which sounds the alarm about the dire threat of illicit and unregulated gold mining to the Amazon Rainforest, is now...
AICP’s Demographic Reporting Initiative Expands Categories To Reflect Client and Agency Requests
AICP has announced that an updated template for its Demographic Reporting Initiative is now available. Originally launched in October of 2021, the Demographic Reporting Initiative allows production companies to provide their advertiser and agency clients with insight into the demographic makeup of the people on the crews of their commercials and brand content. As with version 1.0, the 2.0 iteration was prepared in cooperation with a consortium of industry payroll companies. This updated version of the Demographic Reporting initiative has greatly expanded the listing of gender identity categories, and added the ability for production staff to include their veteran status in the U.S. Armed Forces. These reports will provide AICP member production companies with anonymous and voluntarily provided breakdowns on these demographic categories, which can in turn be shared with agencies and advertisers upon request. More information on the Demographic Reporting Initiative can be found on the AICP website here. The updated Demographic Reporting Initiative framework was revised as a result of a continued push from marketers for this information, noted Sheila R. Brown, AICP’s Vice President, Equity & Inclusion. “The demand for demographic information from marketers directly and their advertising agencies continues to grow,” Brown notes. “As our communities become more diverse, the yearning to know the make-up of the production crews increases. And in our continuing goal to be more inclusive, we also wanted to offer our production crews more options to self-identify. The addition of more gender identity options, and the option to indicate whether an individual is a veteran or... Read More