- Wednesday, Aug. 9, 2017
Blah Blah Land, a television promo for KXTV-TV, Sacramento, featuring music from Killer Tracks, an industry leader in production music, came up big at the 2017 PromaxBDA Local Awards. The ad picked up two Gold Awards and one Bronze Award, the latter for Best Use of Original Music. Inspired by the Oscar-winning movie La La Land, the promo shows anchors from the station’s morning show bounding from their cars and performing an upbeat pop song in the middle of a traffic jam. The voiceover offers KXTV-TV’s Morning Blend as an alternative to the “blah blah land” of other stations. The spot was conceived by KXTV-TV Creative Director Drew Fowler.
The music featured in the promo is titled I’m Feelin’ Good and it comes from Feel Good Songs, a collection of catchy pop tunes produced, and available exclusively through Killer Tracks. The vocals were performed by actual KXTV staff. “We were looking for a track that embodied the spirit of La La Land, but not a direct copy,” said Fowler. “This worked perfectly."
“It’s a very memorable, funny and charming promo, and it makes brilliant use of music,” added Killer Tracks Director of Marketing Andrew Donahue. “KXTV-TV’s marketing team did a fantastic job and we congratulate them on their success.” Donahue noted that all tracks in the Killer Tracks library are written specifically for production use. As a result, it’s very easy to add new vocal tracks or make other types of customizations. The library employs top composers and producers from the film, television and recording industries, and uses state-of-the-art recording techniques so the sound is always fresh and the quality first rate.
Blah Blah Land debuted during the Academy Award® show broadcast in February and screened in cinemas and on social media. KXTV-TV produced the ad in-house using its own creative and production resources. Impressively, the entire spot was shot in a single take using a 25-foot jib and a Ronin camera mount. KXTV-TV staff who appear and sing in the spot include Jason Miller, Ilana Blasingame, Rose Mendonca, Samuel Platz, Jason Knight, Hugh Gaskill, Steven Parmley, David Montgomery and Theresa Mier, as well as Fowler. Members of a local parkour gym appear as extras.
About Killer Tracks
Killer Tracks is an industry leader in production music and a global source for pre-cleared music for film, television, advertising and interactive media. With more than 2,800 active albums from 39 diverse global libraries, the Killer Tracks catalog spans every genre and features original works from some of the music industry’s most innovative composers, artists and producers. The premium catalog is continuously enhanced with exclusive recordings and new music updates. Friendly, knowledgeable support is always available through a dedicated team of music search specialists and licensing experts. When music matters, rely on the production music experts at Killer Tracks.
The spot was conceived by KXTV-TV Creative Director Drew Fowler.