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    Home » Killer Tracks Teams With Wax Ltd. To Launch New Production Music Label Audio Wax

    Killer Tracks Teams With Wax Ltd. To Launch New Production Music Label Audio Wax

    By Artisans PRThursday, February 14, 2019Updated:Tuesday, May 21, 2024No Comments7742 Views
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    Wally Gagel and Xandy Barry

    Lead by Songwriters/Producers Wally Gagel and Xandy Barry, tracks will feature musicians from Blondfire, Family of the Year and other bands

    LOS ANGELES -- (SPW) --

    Killer Tracks, a Universal Publishing Production Music company, has partnered with independent record label Wax Ltd. to launch new production music label Audio Wax. The Audio Wax label will be led by multi-platinum-selling producers/songwriters and Wax Ltd. founders Wally Gagel and Xandy Barry.

    Launching with four albums, Audio Wax’s catalog will span anthemic rock, indie/alternative, motivational and uplifting/atmospheric. For the recordings, Gagel and Barry enlisted musicians and producers associated with Wax Ltd., including from the bands Blondfire, Redlight King, Passion Pit, Best Coast and Family of the Year. Recorded with live musicians, Audio Wax’s albums are available now through the Killer Tracks website.  Additional releases are planned throughout 2019.

    Since founding Wax Ltd. In 2011, Gagel and Barry have earned an impressive track record for developing new talent across a range of genres. Successes include indie-produced singer/songwriter Zella Day’s breakout hit Kicker, as well as Family of the Year’s critically-acclaimed 2012 debut Loma Vista.  Recently, Gagel and Barry co-wrote and produced Swedish singer Elliphant’s single Til the End, featured in the film Spider-Man™: Into the Spider-Verse. Wax Ltd.’s current roster includes up-and-coming artists Blondfire, WORLDS, Nona and Emerson Star, among others.

    The creation of Audio Wax builds on an existing, successful relationship between Gagel, Barry and Killer Tracks, and expands for the first time signature production music. Gagel and Barry have previously written and produced numerous songs for Killer Tracks’ library. Past works have been very successful and widely licensed, including promos for HBO and the Golden Globe awards, and commercials for Nokia and other brands.

    “Wally and Xandy are rock star composers, fluent in contemporary trends and connected to an array of emerging artists through their label,” said Killer Tracks Executive Producer Ryan Perez-Daple. “We are incredibly excited about the launch of Audio Wax, which represents Wally and Xandy’s distinctive sensibilities and their dedication to quality and authenticity.”

    “Our aim was to create a separate label for the production music world, focused on our studio and our network of artists and session musicians,” said Gagel. “We want it to be something special, organic and real.”

    “Our concept is to deliver work that is a cut above standard production music,” added Barry. “We maximize quality by applying all of our resources, employing the same musicians and recording techniques we would for a massive commercial release with huge budget.”

    Wax Ltd.’s studios are located on the site of legendary TTG Studios, which hosted classic sessions by Jimi Hendrix, The Doors, the Velvet Underground, and others. The studios offer state-of-the-art recording technology and vintage gear, including a unique collection of guitars, synthesizers and amps.

    About Killer Tracks
    Killer Tracks is an industry leader in production music and a global source for pre-cleared music for film, television, advertising and interactive media.  With more than 3,100 active albums from 40 global libraries, the Killer Tracks catalog spans every genre and features original works from some of the music industry’s most innovative composers, artists and producers.  The premium catalog is continuously enhanced with exclusive recordings and new music updates. Friendly, knowledgeable support is always available through a dedicated team of music search specialists and licensing experts. When music matters, rely on the production music experts at Killer Tracks.

    For more information, visit www.killertracks.com or follow @killertracks on Twitter and Instagram.

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    company

    Trina Campbell
    Sr. Marketing Manager
    Killer Tracks
    (310) 865-4490
    Contact via email

    media

    Linda Rosner
    ArtisansPR
    (310) 837-6008
    Contact via email
    SPW Category:Music and Sound
    Tags:Xandy BarryWally GagelWax Ltd.Audio WaxUniversal Production Issue



    2026: Connect Today for a Better Tomorrow (And Beyond)

    Thursday, January 15, 2026
    Ross MacRae, CEO, Agency Source

    In 2026, the thing that stands out most is how fast this industry is moving, faster than at any point I’ve seen in my career. Agencies, brands, and production companies are constantly shifting, merging, restructuring, and rebuilding. And the people inside them are moving just as quickly. The average lifespan of an agency creative these days is about 18 months. That means if you connect with someone today, chances are they’ll be somewhere completely different by next year, maybe even brand-side. The good news is that you’re essentially building a relationship with multiple clients at once - as long as you keep track of where they go! That level of movement changes what sales and outreach actually mean. When I started, sales in our industry were seen as unnecessary, even a bit smarmy. Agencies had internal service buying teams whose role was to be aware of what production services were out there--which meant that production companies and reps could remain on the agencies' radar with little effort. But today, those agency-side roles have disappeared, and the responsibility has shifted wholly to production companies and reps to make sure they are continuously visible. Whether people like the word “sales” or not, the truth is that you cannot rely on posting your reels on your site and expecting the phone to ring. It never really worked that way, and it certainly doesn’t now. One of the biggest misunderstandings I still encounter is about what a contact database is for. People assume it’s just a place to download email addresses and send out massive blasts. That was never the right way to do it, not 15... Read More

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