The award-winning creative film company Frame Theory (formerly: The Frame Theory) has refreshed its brand, unveiling new visuals and positioning that reflect its evolution as a trusted storytelling partner. The refresh comes as Frame Theory refines its capabilities to serve a changing industry, after building a reputation for helping such recognized names as KEEN Footwear, Elijah Craig Bourbon and Alzheimer’s Association tell their stories through brand films, commercial spots and digital mediums. Watch a highlight reel HERE. “Just as the industry has evolved, so have we – the way we engage with brands and the creative strategy we bring to each project,” explained Frame Theory executive producer Sarah Nix-Ward, who founded the company alongside partner & creative director Brandon M. Ward. “It was time that our own brand more clearly represented those changes.” To take on this project, the team commissioned artist Brian Steely (Steely Works Brand Design), who is known for his iconic designs for Nike, Element Skateboards and other global consumer brands and touring bands. Steely created Frame Theory’s original raven logo almost a decade ago, which he updated with a modern, simple and yet sleek vibe before dropping “The” from the wordmark. “In many cultures around the world, the raven is considered the bringer of light, so we’ve always felt that was an appropriate mark for a filmmaking company,” said Brandon. “We wanted to keep the raven, yet evolve it for this refresh.” The additional assets Steely created nod to Frame Theory’s style of cinematic naturalism,... Read More