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    LAIR Welcomes Social-First Storyteller Philip Lawson

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    Social First Director Philip Lawson

    LAIR is pleased to announce that Philip Lawson, a London-based creative director, videographer, editor, and content creator renowned for his “social-first” visual storytelling, has officially joined the LAIR collective.

    NEW YORK -- (SPW) --

    LAIR is pleased to announce that Philip Lawson, a London-based creative director, videographer, editor, and content creator renowned for his “social-first” visual storytelling, has officially joined the LAIR collective.

    Philip brings a strategic blend of aesthetic finesse and platform-savvy creativity to LAIR, with a track record of elevating brand narratives across dynamic digital landscapes. His impressive body of work includes impactful campaigns for major brands such as:

    • Balmain
    • Adidas Originals (in collaboration with Recess)
    • H&M
    • Universal

    And standout creative content for Bumble (featuring Nella Rose), Google × Hypebeast, Johnnie Walker × Hypebeast, and Starling Bank.

    “I’m excited to create work that connects emotionally with people and helps brands reach the audiences that need them,” said Philip Lawson when asked what he was most looking forward to.

    “Philip’s work embodies the kind of storytelling ethos we champion—bold, authentic, and digitally fluent,” said Kelly Carson, VP of Business Development at LAIR. “We’re excited to collaborate with him and amplify his creative voice.”

    Company Contact

    Kelly Carson

    VP of Business Development
    LAIR
    (919) 323-6700
    Contact via email
    SPW Category:Production and Post-Production Products and Services
    Tags:LairsocialfirstcontentcreatorsocialDirector



    Joining LAIR: Leo Pfeifer Blends Cinematic Storytelling With Documentary Intimacy

    Tuesday, September 9, 2025
    Leo Pfeifer Director

    LAIR is proud to announce the addition of director Leo Pfeifer to the LAIR collective. Pfeifer’s work blends cinematic storytelling with documentary intimacy, creating human-centered stories that resonate with bold visuals and emotional depth.
    His collaborators include The New Yorker, Facebook/Meta, and Nowness, with projects recognized by The Today Show, Billboard, USA Skateboarding, and Mother Jones. Guided by the belief that real life holds the most powerful narratives, Pfeifer crafts work that turns everyday people into unforgettable characters - echoing the words of documentary legend Errol Morris: “I think calling someone a character is a compliment.”
    Based in Los Angeles, Pfeifer brings to LAIR a commitment to capturing authenticity with a filmmaker’s eye for striking cinematic detail.

    "What I love about Leo’s work is the way he strikes that incredibly difficult balance between something authentically captured and beautifully filmed. He has this ability to draw out real, human moments while giving them cinematic weight,” said Kelly Carson, VP of Business Development at LAIR.

    “I’m thrilled to be teaming up with LAIR to tell stories that are visually resonant and deeply human. Their team brings a rare balance of precision and heart, and from our first meeting it was clear we clicked creatively. I can’t wait to see what we’ll create together,” said Leo Pfeifer.

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