- Articles | Series
- Columns | Departments
- Publicity News
- Events Calendar
- Trending Now
- My Membership
leftchannel Sheds Light On Bright Health's New Campaign "Bright On"
- Wednesday, Dec. 7, 2016
Agency creatives at Haberman in Minneapolis called on motion graphics & production studio leftchannel to bring Bright Health’s integrated campaign entitled “Bright On” to life. The campaign includes OOH, print, digital and video. Featuring splashes of vibrant watercolors, the new spot focuses on Bright Health and Centura Health partnering up in an effort to bring quality healthcare to patients in Colorado by creating an all-new system that links affordable insurance with top physicians.
“Leftchannel took our creative seed and helped grow it into an amazing idea,” says Creative Director Jeff Berg from Haberman. “Collaboration, partnership and some good laughs made this project a big success for everyone involved."
Led by Creative Director/Founder Alberto Scirocco, leftchannel captured multifarious shots of the talent on green-screen, which were composited together to create a seamless painting that coincided with Haberman’s “Bright On” print ad. They handcrafted the watercolor effects to accentuate the smooth, fluid quality of the piece. With complex camera moves and an artistry that painted visual surprises, leftchannel brought the “Bright On” campaign to life.
“The collaboration on this project was ideal,” notes leftchannel Creative Director Alberto Scirocco. “The creative team at Haberman had confidence in us from the very beginning. They allowed us to be true solution providers -- to bring their successful print campaign to life by applying our expertise in motion. We completed a tremendous amount of tests and shot for two weeks to explore and capture every possible way for watercolor and ink to be applied to paper. Our creative team had a great time with this project, and we are very happy with the final result.”
To view the new spot: https://vimeo.com/187907694
Screenwork Credits: Agency: Haberman, Production/Design: leftchannel
Founded in 2003 and headed by Creative Director Alberto Scirocco, leftchannel is a motion design studio comprised of multidisciplinary graphic design artists, specializing in motion graphics. Scirocco began his career as a celebrated artist in design and art in Italy before moving to the U.S., where he helped establish the leftchannel studio in Columbus, Ohio. Scirocco’s passion for fine art is a driving force behind the firm’s decisively individualistic and pioneering capabilities. He has been a high-profile speaker recently at PromaxBDA and at the motion Conference in Santa Fe, New Mexico. Leftchannel’s innovative talent has been applied to a multitude of projects including film, advertising, broadcast graphics, architecture, retail planning, digital installation, projection mapping, and environmental design.
To learn more about leftchannel, go to their web site: www.leftchannel.com or follow them on social media: