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Leo Burnett Chicago Named Top Global Agency In The One Show 2022 Global Creative Rankings
- Monday, May. 23, 2022
Ogilvy Group is leading network, Google ranked #1 brand
A stellar year for “The Lost Class” for Change the Ref earned Leo Burnett Chicago the distinction of the number one agency in the world, according to The One Show 2022 Global Creative Rankings.
Overall, Leo Burnett Chicago won Best of Show, three Best of Disciplines, 20 Gold Pencils, three Silver, seven Bronze and 14 Merits.
The second-ranked global agency is Ogilvy UK London, which with Dove was awarded the prestigious One Show 2022 Penta Pencil, presented to the agency and brand who together have created outstanding creative work for the last five years. The agency also won Best of Discipline in Creative Effectiveness for Dove “Courage is Beautiful”, three Gold Pencils, five Silver, five Bronze and nine Merits.
Highlights of The One Show 2022 Global Creative Rankings are as follows (click on categories to view the full list).
1. Leo Burnett Chicago
2. Ogilvy UK London
3. L&C New York
4. Dentsu Webchutney Bengaluru
5. Mojo Supermarket New York
6. Africa São Paulo
7. GUT São Paulo
8. Publicis Italy Milan
9. Area 23 New York (tie)
9. BBH USA New York (tie)
1. L&C New York
2. Mojo Supermarket Los Angeles
2. GUT São Paulo
4. Rethink Canada
5. Serviceplan Germany Munich
6. Jung von Matt DONAU Vienna
7. Special New Zealand Auckland
8. GUT Miami (tie)
8. Zulu Alpha Kilo Toronto (tie)
10. We Believers New York
1. Google Devices & Services Creative Team Mountain View
2. draftLine AB InBev Colombia Bogotá
3. Google Creative Lab New York
4. 4creative London
5. Verizon Creative Marketing New York
1. Ogilvy Group
2. Leo Burnett Worldwide
3. BBDO Worldwide
5. TBWA Worldwide
1. Omnicom Group
2. Publicis Groupe
4. Interpublic Group
5. Dentsu Group
3. VICE World News
2. AB InBev
3. VICE Media Group
5. Activision Blizzard
1. Change the Ref
2. Girls Who Code
3. Sandy Hook Promise
5. Lebanese Breast Cancer Foundation
1. Hungry Man Los Angeles/New York
2. Suitcase Productions New York
3. Active Theory Los Angeles
4. Smuggler Los Angeles
5. Anonymous Content Los Angeles
1. Beacon Street Venice
2. Agosto Lima
3. Hefty São Paulo
4. JSM Music New York
5. 750mph London
1. “The Lost Class” by Leo Burnett Chicago for Change the Ref
2. “Piñatex” by L&C New York for Dole Sunshine Company and Ananas Anam
3. “The Unfiltered History Tour” by Dentsu Webchutney Bengaluru for VICE World News
4. “DojaCode” by Mojo Supermarket New York for Girls Who Code
5. “Real Tone” by Google Devices & Services Creative Team Mountain View for Google
1. United States
2. United Kingdom
1. North America
3. Latin America
4. Asia Pacific
5. Middle East & Africa
The One Show 2022 Global Creatives of the Year, listed at the agencies where they worked when the winning entries were produced, are as follows.
(tie) Gian Carlo Lanfranco, Rolando Cordova, both L&C New York
Daniel Fisher, Ogilvy UK London
Estefanio Holtz, BBH USA New York
Sofia Gahn, Leo Burnett Chicago
Mackenzie Hart, Leo Burnett Chicago
Etienne Philippe, McCann Paris
Bryan Buckley, Hungry Man Los Angeles
Fernando Machado, Activision Blizzard
The rankings can be viewed by Agency, Independent Agency, Brand-Side Agency, Network, Holding Company, Brand, Brand Parent Company, Non-Profit Client, Production Company, Music & Sound Company, Creative, Highest Ranked Work, Country, Region, and Creatives (globally, and by region and country), using dropdown menus.
The One Show 2022 Global Creative Rankings methodology
Rankings in each category are calculated by the company that garners the most points overall for winning entries based on One Show Pencils, Merits and Special Awards, allocated as follows: Gold Pencil 15 points, Silver 7, Bronze 3, Merit 1, Fusion, SDG and Green Pencil 30 each, Penta Pencil 50, Best of Discipline 45 and Best of Show 90.
If the same entry wins multiple awards within a discipline, the points for the highest award in that discipline is counted towards “of the Year” awards. Points are only awarded to agencies listed as Primary and Secondary on entries. If several agencies are listed under Primary and Secondary, the points are divided among them.
A total of 19,579 pieces from 66 countries and regions were entered in The One Show 2022, an increase of 10.5% over last year. Agencies, studios, brands, production companies and designers in 44 countries and regions were awarded 192 Gold Pencils, 164 Silver, 233 Bronze and 1,022 Merits.
The ADC 101st Annual Awards Creative Rankings will be announced on May 24, and The One Club Global Combined Creative Rankings, based on results from both The One Show 2022 and ADC 101st Annual Awards, will be announced shortly.
The One Club awards shows each have their distinct focus. The One Show judges focus on creativity of ideas and quality of execution, while juries for the ADC Annual Awards maintain their long-running concentration as the champion for craft, design and innovation.
Creative Week 2022 sponsors include Shutterstock and Verizon.
The One Club for Creativity, producer of The One Show, ADC Annual Awards, Type Directors Club Communication Design and Typeface Design awards, Young Guns and Creative Week, is the world's foremost non-profit organization whose mission is to support and celebrate the global creative community. The One Show is a top global awards show for advertising, design and digital marketing, focusing on the creativity of ideas and quality of execution. Established in 1921, the global ADC Annual Awards are the world’s longest continuously running creative award for advertising and design, honoring excellence in craft, design and innovation. Creative Week takes place in May, and is the preeminent festival celebrating the intersection of advertising and the arts.