The principals of the award-winning Leviathan creative studio are very proud to showcase their artistry for Ubisoft® Entertainment at this year’s Electronic Entertainment Expo (E3) trade show. At its global press conference streamed live worldwide this past June, Ubisoft dramatically announced the forthcoming release of the next blockbuster title in the critically acclaimed Tom Clancy franchise. That title, Tom Clancy’s Splinter Cell Blacklist (http://splintercell.com), was released last week in the U.S. and Europe.rnrnWorking closely with Ubisoft’s marketing team earlier this year, Leviathan developed the show-stopping experiential installation for the much-anticipated announcement for Tom Clancy’s Splinter Cell Blacklist. The latest release of the renowned franchise aims to deliver a gripping modern-day special-ops storyline with new levels of technical innovation and quality. rnrn”To make this important upcoming release for their flagship franchise ‘larger-than-life’ at this year’s E3 press conference, Ubisoft invited us to create an ultra-immersive game trailer,” explained Leviathan’s executive producer Chad Hutson. “With the goal of inducing sensory overload for those at the event, we created an experiential installation spanning the giant screen and LED panels of the historic Los Angeles Theatre, and also using the entire proscenium and surrounding surfaces to extend our story even further.”rnrnReflecting the overwhelming chaos instilled in-game by the story’s antagonists, Leviathan’s high-tech designs and custom multi-screen game trailer played out across a heart-pounding five-minute span, immersing attendees and online viewers alike inside a shared, game-inspired experience none will soon forget. Along with editing the multi-screen game trailer, Leviathan also experimented with blending existing game visuals with new 2D and 3D elements, giving the stage screens the appearance of a giant command center. Audience engagement was heightened even more by the physical magnitude of the extended stage, and the perfectly jarring theatrical sound treatment from Leviathan’s project partner, Waveplant.rnrn”It’s a true challenge to take a game of this intensity and enliven it to the point where it feels like it’s jumping off the screen,” added Waveplant principal Joel Corelitz. “Leviathan was really open to the idea of having some of the sound design cross the line into musical territory – sometimes that’s the best way to take something that’s this big and make it seem even bigger.”rnrn
rnClick here to see the “Splinter Cell: Blacklist E3 Launch” case study video with complete project credits.rnrnThe project’s overall craftsmanship is documented in its new case study video from Leviathan. Additional project details, development artworks and project credits appear on Leviathan’s website at http://lvthn.com. rnrnAbout LeviathanrnLeviathan is the creative studio that’s equal parts broadcast animation and experiential design, where artists and engineers craft animated content and immersive installations for global brands, agencies and entertainers. Conceived out of love for both moving pictures and playgrounds, Leviathan engages directors who meld broadcast design aesthetics with physical presence. Here, art and technology unite to render original commercial advertising, themed entertainment and new experiences. Since forming in 2010, Leviathan’s animation, visual effects and experiential work has captivated audiences worldwide, while earning award recognition from Communication Arts Magazine, the AICP, The One Club, FITC, Association of Independent Music,
Brave Makers & Director Sami Abdou Invites Audiences To Experience The Multi-sensory World of Mariana Velásquez For Sur La Table
An evocative new campaign created by Brave Makers for Kitchenware retailer Sur La Table celebrates noted cookbook author, food stylist and designer Mariana Velásquez with authentic style, heart, and a touch of magical realism. Aligned with the release of the Mariana Velásquez x Sur La Table collection, the central film explores Mariana’s origin story, including her Colombian roots and philosophy around food. A tastemaker who explores the juxtaposition of food, fashion and art, Mariana’s work is an edible canvas where she invites the viewer to eat with their senses.
“Mariana Velásquez is a creative force, a natural host, and someone whose love of cooking is so genuine it stops you in your tracks. For Sur La Table, finding a collaborator who shares our belief that cooking is an act of love and gathering is what makes life richer, and who brings that belief to life with such a distinct creative eye, that is not something you take for granted," notes Kristin Flor Perret, VP Brand Marketing, Sur La Table.
Directed by Sami Abdou, who also served as the editor and co-developed the concept alongside Brave Makers Founder and Executive Producer Justin Ross, the campaign includes the hero film, short-form social content, and video assets playing in Sur La Table stores across the country.
“Sami, Justin, and Brave Makers saw exactly what we saw in Mariana and captured it with the kind of artistry that turns a campaign into something people... Read More