An evocative new campaign created by Brave Makers for Kitchenware retailer Sur La Table celebrates noted cookbook author, food stylist and designer Mariana Velásquez with authentic style, heart, and a touch of magical realism. Aligned with the release of the Mariana Velásquez x Sur La Table collection, the central film explores Mariana’s origin story, including her Colombian roots and philosophy around food. A tastemaker who explores the juxtaposition of food, fashion and art, Mariana’s work is an edible canvas where she invites the viewer to eat with their senses. 

“Mariana Velásquez is a creative force, a natural host, and someone whose love of cooking is so genuine it stops you in your tracks. For Sur La Table, finding a collaborator who shares our belief that cooking is an act of love and gathering is what makes life richer, and who brings that belief to life with such a distinct creative eye, that is not something you take for granted," notes Kristin Flor Perret, VP Brand Marketing, Sur La Table. 

Directed by Sami Abdou, who also served as the editor and co-developed the concept alongside Brave Makers Founder and Executive Producer Justin Ross, the campaign includes the hero film, short-form social content, and video assets playing in Sur La Table stores across the country. 

“Sami, Justin, and Brave Makers saw exactly what we saw in Mariana and captured it with the kind of artistry that turns a campaign into something people... Read More