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    Home » Light Iron Expands To Atlanta

    Light Iron Expands To Atlanta

    By SPWWednesday, March 14, 2018Updated:Tuesday, May 14, 2024No Comments4831 Views
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    Light Iron is planning a reception next week to celebrate its Atlanta opening.

    Fourth facility added since Panavision acquisition three years ago

    HOLLYWOOD & ATLANTA -- (SPW) --

    Light Iron – a leading post production creative services provider and member of the Panavision family of companies – has opened a new facility in Atlanta to locally support the robust Georgia production community. The expansion is the fourth since Panavision acquired Light Iron in 2015, bringing Light Iron’s U.S. locations to six total, including Los Angeles, New York, New Orleans, Albuquerque and Chicago.

    “Opening Light Iron Atlanta is central to Panavision’s commitment to provide end-to-end services for our customers,” says Kim Snyder, President and CEO of Panavision. “We are excited to amplify our post resources in the thriving Atlanta market.”

    Peter Cioni, Light Iron’s Chief Financial Officer, adds: “Light Iron has been supporting Georgia productions for years through our mobile dailies services. Now with a team on the ground, productions can take advantage of our facility-based dailies with talent that bring the finishing perspective into the process.” The company’s Atlanta staff recently provided dailies services to season one of Kevin (Probably) Saves the World, season three of Greenleaf, and the features Uncle Drew and Superfly.

    With a professionally calibrated theater, the Light Iron Atlanta facility has hosted virtual DI sessions from its LA facility for cinematographers working in Atlanta. The theater is also available for projecting camera and lens tests, as well as private screenings for up to 45 guests.

    Cioni notes that the new location is led by Director of Business Development Clark Cofer, a well-respected member of Atlanta’s production and post industry. “Clark brings years of local and state-wide relationships to Light Iron, and we are pleased to have him on our growing team.”

    Cofer most recently represented Crawford Media Services, where he drove sales for their renowned content services to companies like Lionsgate, Fox, and Marvel. He currently serves as Co-President of the Georgia Production Partnership, and is on the Board of Directors for DeKalb County Film and Entertainment Advisory Board.

    On joining Light Iron, Cofer remarks, “The partnership of Panavision and Light Iron is one that cinematographers, producers, and studios can all appreciate. I’m excited to see its impact on the Atlanta production community.”

    Light Iron is planning a reception next week to celebrate its Atlanta opening.

    About Light Iron
    Light Iron, a Panavision company, specializes in dailies, digital intermediate, archival, and data services for projects originated on file-based motion cameras. With facilities in six cities across the U.S., Light Iron serves projects at both the independent and studio level. Recent credits include features such as Wonder, Seeing Allred and the upcoming What They Had, commercial campaigns for Calvin Klein and Sam Edelman, and the television series Heathers, Baskets, and Everything Sucks. Follow the company on Instagram, Facebook, Twitter, Vimeo, or LinkedIn.

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    LIGHTIRON.com

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    Laura Pursley
    Director of Marketing
    Light Iron
    (323) 472-8300
    Contact via email
    SPW Category:Production and Post-Production Products and Services
    Tags:postproductionClark CoferPanavisionatlantaLight Iron



    2026: Connect Today for a Better Tomorrow (And Beyond)

    Thursday, January 15, 2026
    Ross MacRae, CEO, Agency Source

    In 2026, the thing that stands out most is how fast this industry is moving, faster than at any point I’ve seen in my career. Agencies, brands, and production companies are constantly shifting, merging, restructuring, and rebuilding. And the people inside them are moving just as quickly. The average lifespan of an agency creative these days is about 18 months. That means if you connect with someone today, chances are they’ll be somewhere completely different by next year, maybe even brand-side. The good news is that you’re essentially building a relationship with multiple clients at once - as long as you keep track of where they go! That level of movement changes what sales and outreach actually mean. When I started, sales in our industry were seen as unnecessary, even a bit smarmy. Agencies had internal service buying teams whose role was to be aware of what production services were out there--which meant that production companies and reps could remain on the agencies' radar with little effort. But today, those agency-side roles have disappeared, and the responsibility has shifted wholly to production companies and reps to make sure they are continuously visible. Whether people like the word “sales” or not, the truth is that you cannot rely on posting your reels on your site and expecting the phone to ring. It never really worked that way, and it certainly doesn’t now. One of the biggest misunderstandings I still encounter is about what a contact database is for. People assume it’s just a place to download email addresses and send out massive blasts. That was never the right way to do it, not 15... Read More

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