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LightHouse Films Rebrands and Pushes Ahead as REVERSE
- Tuesday, Dec. 19, 2017
Coinciding with their evolution and expansion plans for 2018, New York City-based commercial production company LightHouse Films has decided to rebrand, renaming the company REVERSE.
REVERSE creates sharp, customized commercial, digital, and broadcast content for agencies and direct clients both in the U.S. and abroad. The company currently represents a roster of multi-skilled directors including Anthony Pellino, Antoine Pai, Camille de Galbert, Johan Stahl, Julien Rocher, Pepe Lansky, and Romain Quirot. Their work ranges from live-action to doc-style, and visual storytelling to food tabletop. Recent campaigns include work for Kohler, Garmin, Stainmaster, Spalding, Airbnb, IKEA, and Carrier.
Thibaut Estellon, Founder, says “We’re very excited about our evolution to REVERSE. It may seem counterintuitive to rebrand now, considering the traction of the company, but I’ve always believed in doing things differently. The key to success is to remain open to new ideas and adapting to ever-changing trends not only in the commercial industry but everywhere. That’s how we’ve grown into the company we are today, and what will carry us forward. This rebranding strategy is just the first step toward more expansion plans in 2018 and we know it’s going to be an amazing year.”
Susie Shuttleworth, Executive Producer, adds, “With our impressive growth, the name LightHouse felt limiting as a brand. With a quickly expanding roster of amazing global talent, we wanted to find a brand that conveys the scope of our vision. REVERSE is all about that creative pivot, that moment when you decide to go in a new direction. To create a company that has no limits to its range and scope. To not just focus on TV and digital media but keep pushing into new ways of engaging with our clients.”
Rebranding efforts also include a new fluid and savvy logo, a new website, along with an emboldened outlook on the media industry which questions and challenges current trends while anticipating the ones to come.