LOFTAPPS today introduced LOFTai, the first specialized AI production-ready management platform for professional imaging and video content generation. LOFTai is a game-changing technology for VFX studios that streamlines the management of AI-generated content, enabling teams to track prompts, assets, and workflows from start to finish while boosting productivity, collaboration, and production efficiency. The company will formally reveal LOFTai at Production Summit Los Angeles (PSLA), taking place in Los Angeles, January 27–28, 2026.
PSLA Industry Panel Featuring Phil Tippett, VFX Icon, to Showcase the Benefits of LOFTai Integration at Tippett Studios in AI-supported Film Production – Details Below
LOFTai seamlessly integrates AI into production workflows as a collaborative tool for teams building the next generation of content. Compatible with top AI image and video platforms, it delivers targeted functionality, capturing creative inputs, feedback, and iteration history to ensure a traceable process. As part of the production ecosystem, this integration boosts production clarity and decision transparency, speeding up workflows for filmmakers and creative professionals.
Managing the Next Era of AI Creative Content
Gary Mundell, CEO at Tippett Studios and advisor to LOFTAPPS, notes that the production landscape is experiencing a seismic shift, with AI affecting every stage of content creation, from ideation to final delivery, forever changing the industry’s dynamics.
“Studios and creators are not short on ideas but seek the necessary infrastructure for managing the operational chaos inherent in tracking and managing prompts associated with generative AI experimentation,” said Mundell. “We’re excited to show the professional community at PSLA how LOFTai shatters AI management barriers with an efficient, production-proven platform that enables teams to regenerate, refine, or hand off AI content without losing the creative or technical intent behind it.”
Precision for AI Production Pipelines
LOFTai is the industry’s first production-ready operational infrastructure for managing AI-generated content at scale. It captures a complete record of input parameters, prompts, generation seeds, model versions, stylistic controls, and project-defined customer attributes, creating a fully reproducible, auditable trail.
“Existing VFX production pipelines were not built to support iterative, AI-driven shot construction or the level of creative control required to reliably and consistently deliver a director’s vision on screen,” said Remko Noteboom, CTO at LOFTAPPS. “LOFTai delivers transformative prompt functionality allowing teams to reliably track, recreate, or modify AI outputs throughout production and focus on the creative process. It harnesses the chaos and unruly hellscape of data into a powerhouse of precision and control.”
LOFTai Feature Highlights
- Browser and desktop application that integrates into AI-driven production pipelines for prompt and parameter management.
- Provides full transparency across AI workflows, enabling tracking of prompts, models, and styles.
- Allows teams to recreate, reproduce, or refine AI-generated assets throughout the production cycle.
- Empowers scalable, disciplined AI-driven content creation while preserving creative control.
PSLA Panel Discussion – Featuring VFX Icon Phil Tippett
Over the past year, VFX pioneer and film director, Phil Tippett (Jurassic Park, Star Wars: Episode VI – Return of the Jedi, Starship Troopers, The Mandalorian), has integrated LOFTai into Tippett Studio’s AI- production workflow for his upcoming feature, Sentinel.
“Working closely with LOFTai engineer Remko Noteboom brings the engineering competence to bridge the known worlds of analog and CGI with the unknown terrain of AI,” said Tippett. “The VFX process of creating characters and the often-imaginary worlds they inhabit within an AI-supported film workflow requires the same formalities as any craft – building, failing, and refining. LOFTai provides essential prompt lineage and visibility throughout production to manage the enormous volumes of AI data that can otherwise wreak havoc, allowing us to explore without losing creative intent.”
During PSLA, LOFTAPPS and Tippett team members will participate in a panel titled “Know Your Foe”. The discussion will explore the challenges and opportunities of integrating artificial intelligence into the Sentinel pipeline with a focus on how LOFTai is managing content generation while preserving creative integrity.
- Presentation: “Know Your Foe”
Jan. 27, 9:30 – 10:10 a.m. PST
WePlay Studios, Los Angeles
LOFTai demonstrations at PSLA
The LOFTAPPS leadership team will be available at PSLA on Jan. 27 at WePlay Studios for one-on-one LOFTai briefings, followed by an informal onsite cocktail reception featuring a brief LOFTai demonstration and an opportunity to engage directly with the team.
- Briefings: Noon–5 p.m. PST
- Reception: 5:30–6:30 p.m. PST
To schedule a briefing or attend the reception, contact Vicky Gray-Clark (contact info below). (Meeting room location TBD, RSVP not required)
About LOFTAPPS
Headquartered in Berkeley, Calif., LOFTAPPS develops production-focused software for the media and entertainment and enterprise industries that is reshaping how content is created, managed, and delivered.
The company’s latest product, LOFTai, is the first AI production management platform built to support film, VFX, animation, games, commercial production, and enterprise teams with reliable functionality to track assets, metadata, and prompts across AI-assisted production pipelines.
The LOFTAPPS team members have been at the forefront of innovation behind industry leading technologies, including Alias|Wavefront Maya, TACTIC and other core production applications.
LOFTAPPS fuels LOFTai’s growth through strategic partnerships to accelerate the development and adoption of LOFTai.
LOFTAPPS is a member of the NVIDIA Inception Program supporting its AI development efforts.
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