- Articles | Series
- Columns | Departments
- Publicity News
- Events Calendar
- PDF Back Issues
- Trending Now
- My Membership
London Editor Tim Thornton-Allan Helps Bring New Lowe’s Spot To Life For Deutsch LA
- Tuesday, Apr. 20, 2021
Using MSE.TVs Transatlantic Remote Editing Workflow
Editor Tim Thornton-Allan (Marshall Street Editors / Union Editorial) collaborated with Oscar®-nominated writer/director Roman Coppola at The Directors Bureau and advertising agency Deutsch LA on this new spot for Lowe’s.
'Home To Any Possibility' celebrates Lowe’s historic 100th birthday and challenges the traditional concept of the American Dream.
Tim, and assistant editor Chris Walker, both based in London, cut the commercial remotely across a timespan of two weeks, using mse.tv’s live editing system, working with the production and agency teams based in Los Angeles (eight hours behind GMT).
Tim Thornton-Allan, Founder/Editor, MSE.TV: “It was a pleasure working with Roman, his prep on the project was meticulous with a precise pre-viz that was essential to the project. Working on different timelines was extremely efficient on this job too, as I was able to respond to requests overnight that allowed them to wake up to new version for their daily agency / client presentations”.
Sorenne Gottlieb, Creative Director, Deutsch LA: "We loved working with Tim at Marshall Street Editors. Live remote editing is kind of the norm for us right now and the whole process felt very fluid, with no issues on our time difference, although I imagine Tim and Chris were tired by the finish!"
Client - Lowe's
Creative Agency - Deutsch LA
Executive Creative Director - Sorenne Gottlieb
Creative Directors - Evan Brown / Curtis Petraglia
Executive Producer - Lauren May
Senior Producer - Jamil Bardowell
Production Company - The Directors Bureau
Director - Roman Coppola
EP - Luke Ricci
Editing House - Union Editorial
President / Managing Partner - Michael Raimondi
Executive Producer - Joe Ross
Editor - Tim Thornton-Allan (Marshall Street Editors)
Assistant Editor - Chris Walker (Marshall Street Editors)
Post / VFX - The Mill
Audio Post - Lime
Head of Production
Marshall Street Editors
+44 207 4340101
President / Managing Director
Union Editorial NY