From “The Good, The Bad, and the Delicious,” directed by Parker Seaman of Los Angeles-based production company Lord Danger and Impossible Studios, Toronto. The spot features virtual video wall technology creating the entire location digitally.
New Virtual Stage Shoot Ad Highlights Filmmaker's Ability To Manage Complex Productions On Tight Deadlines
LOS ANGELES -- (SPW) --
Lord Danger director Parker Seaman put his signature comedic style and virtual production know-how into full effect for the new Kraft Mac and Cheese ad, created by the brand’s in-house agency, The Kitchen. The spot, entitled “The Good, The Bad, and the Delicious” (:30), was shot virtually at one of Toronto’s virtual production stages with Impossible Studios, Seaman’s production home in Canada, using video wall technology. The new ad, which broke last month, can be seen online and on social media (Instagram and TikTok).
“Before I even read the scripts, I was excited to even be considered for such an iconic brand. Then once we got into it, the agency really let me run wild with all the little details. I loved the idea that we were allowed to lean into the Western tropes as much as possible, not hold back on big performances… and ranch-flavored Mac and Cheese. Let’s be honest, I wanted a free box of ranch-flavored Mac and cheese.”
Anthony Ficalora, Lord Danger Executive Producer, explained Seaman’s strong understanding of virtual video wall technology, which created the entire location digitally, except for practical elements the actors physically touch, is a huge benefit to clients like Kraft.
“Parker is a master at creating visually engaging looks and on a tight timeline,” says Anthony Ficalora, Lord Danger Executive Producer. “Those skills served him well on this project as they enabled him to focus on performance and finding the right tone for the spots.”
About Lord Danger Lord Danger is a creative production studio specializing in bold, innovative commercials, branded content, and music videos. We build bespoke creative teams around every agency or brand’s specific needs, maximizing both efficiency and effectiveness.
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Video Description
Lord Danger director Parker Seaman put his signature comedic style and virtual production know-how into full effect for the new Kraft Mac and Cheese ad, created by the brand’s in-house agency, The Kitchen. The spot, entitled “The Good, The Bad, and the Delicious” (:30), was shot virtually at one of Toronto’s virtual production stages with Impossible Studios, Seaman’s production home in Canada, using video wall technology. The new ad can be seen online and on social media (Instagram and TikTok).
Video Credits
Client: Kraft Mac And Cheese
Project: The Good, The Bad and the Delicious (:30)
Agency: The Kitchen, Toronto Head of the Kitchen: Tom Evans, Creative Director: Emma Arnold, Sr. Art Director: Max Franklin, Sr. Copywriter: Emily Akins, Executive Producer: Jan Parma, Producer: Jill Pearson
Production Company: Impossible Studios, Toronto
Director: Parker Seaman, Executive Producer: Marco D’Angelo, Producer: Adrian Cheung, 1st Assistant Director: Sarah Kravetz, Director of Photography: Adam Madrzyk
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From “The Magic Number,” a new three-part series of branded content shorts, created by agency BarkleyOKRP and directed by Parker Seaman of prod. co. Lord Danger, starring Pete Holmes, Holly Robinson-Peete, Christopher Meloni, and David Koechner and narrated by Chiefs super-fan, Jason Sudeikis.
Last year, the Kansas City Chiefs marketing department and agency BarkleyOKRP, Kansas City, MO, had a crazy idea: create a romcom--style movie trailer about a scorned Chiefs fan who learns to find love, and fandom, again. Enter director Parker Seaman of production company Lord Danger, Los Angeles, whose early days go back to writing and directing for the website Funny Or Die.
He co-wrote and directed the romcom-inspired trailer “Falling For Football,” which quickly went viral. In a surprising turn, the Hallmark Channel and the Kansas City Chiefs partnered to turn Seaman and BarkleyOKRP’s trailer into a full-fledged holiday movie. “Holiday Touchdown: A Chiefs Love Story” premiered last November, starring Hallmark movie regulars Tyler Hynes and Hunter King.
So how would the Chiefs, BarkleyOKRP, and Seaman top themselves this year? By creating “The Magic Number” – a new three-part series of online shorts starring Pete Holmes, Holly Robinson-Peete, Christopher Meloni, and David Koechner and narrated by Chiefs super-fan, Jason Sudeikis.
Watch 'The Magic Number' below or on YouTube here: Part 1, Part 2, and Part 3.
The story focuses on a magic quest to find three specific Chiefs fans named Pete, representing the team’s quest for three Super Bowls in a row – something no other team has... Read More
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