Can art change the way we view hunger and those suffering in places like Gaza and elsewhere? The Cre8tors, the creative talent management and production consulting company led by Dani Jackson and Jenny Lumpkin, think so. That’s why they partnered with World Food Program USA on its Fill the Silence campaign, a bold new national marketing initiative designed to reframe how we think about hunger and galvanize Gen Z and Millennials to act. The campaign rolls out via a robust marketing mix including a national TV PSA (set to pop superstar The Weeknd’s evocative track, “Give Me Mercy”), digital and social activations, events, and collaborations with Gen Z creators and celebrity partners.

Center to the Fill the Silence campaign, which shifts the traditional hunger narrative away from images of desperation to stories of resilience, strength, and potential unlocked by food, are the works of The Cre8tors-represented artists Indie 184 (aka Soraya Marquez), known for her graffiti/mixed-media style, and visual artist Brandon Breaux.

Jackson, Founder/Partner of The Cre8tors, explains that The Cre8tors were enlisted by Brandon Rochon, the award-winning advertising executive and World Food Program USA Board Member, to bring these two powerhouse artists to the campaign. Collectively, they responded by producing several striking works that anchor the initiative. Their art shines a light on eight distinct stories of people facing extreme hunger, reframing them not as passive subjects but... Read More