LumaForge announced today that Krysta Masciale will join the company as chief marketing officer. Masciale will bring LumaForge's next chapter to life by driving the brand’s internal culture and pairing it with the customer experience. She will lead consumer brand strategy, market positioning, performance-based and partnership marketing for the company through digital, social and community-centric initiatives.

“We couldn’t be more excited with Krysta’s decision to join our team. After seeing her speak on the Faster, Together Stage at NAB last month I knew that she was the right person for the job,” said Josh Minney, LumaForge’s CEO “I’ve seen too many innovative companies lose their way and start following the pack at a time when they should be leading. Krysta’s deep knowledge of brand building is what’s going to allow us to maintain our market leadership at scale.”

Masciale comes to LumaForge following a 7-year run at B!G DEAL BRANDING, where she served most recently as chief executive officer and lead strategist. In this role, Masciale’s clients experienced an average of 147% percent increase in revenue within a year of working with her team because of their unique approach to brand messaging and design. In her nearly 14-year career, Masciale has been known as a truth teller who mobilizes teams towards a shared vision of the future. Her innovative approach to bridging the gap between company culture and external brand messaging has built brand loyalty among employees and consumers alike.

“I’m honored to join LumaForge at such an exciting time in the company’s brand evolution,” Masciale said. “LumaForge is writing the playbook on elevating video content marketing by solving fundamental workflow issues in the filmmaking process. I can’t wait to help shape the way artists approach their craft while engaging executives in a conversation about how video will drive revenue for their organizations by telling their stories through video.”

Masciale holds a BA in Integrated Marketing and Communications from Wichita State University and an MA in Organizational Leaderships from Chapman University.

About LumaForge
LumaForge was created by a group of filmmakers, editors, colorists and creatives who needed better tools to tell their stories. As the filmmaking process became more complex, the founders of LumaForge decided it was time to simplify the experience so that artists could spend more time creating. The foundation of LumaForge has been and will always be a dedication to elevate video content by solving workflow problems. As long as artists are spending more time navigating unnecessary technical complexities and less on storytelling, LumaForge will be pushing the envelope to provide simple workflow solutions.