Known for its breathtaking landscapes and diverse array of activities, Mammoth Lakes unveils a trailblazing campaign aimed at redefining outdoor adventure for all. Created by The Shipyard and entitled "Mammoth Lakes: Unreal for All," the integrated campaign challenges stereotypes and invites everyone to experience the magic of the outdoors, regardless of age, ethnicity, body type or skill level.
At the heart of the campaign is Craig DiMartino, a climber and motivational speaker, who serves as the journey’s guide. DeMartino's story of recovery from life-threatening injury to empowerment resonates as he leads both disabled and able-bodied friends through the wonders of Mammoth Lakes, dispelling the notion that nature is inaccessible to those with disabilities.
"We believe everyone needs to experience the otherworldly landscapes and endless adventure of Mammoth Lakes,” said John Urdi, Executive Director, Mammoth Lakes Tourism. “No matter what level of outdoor experience or ability someone has, as long as we take care of this place together, the Real Unreal will always welcome you.”
To authentically bring the beauty and natural power of the destination’s experience to life, Mammoth and The Shipyard partnered with Disabled Sports Eastern Sierra (DSES) to identify some of the most accessible trails and activities in the area to include in the shoot. Infusing the local community into the campaign's fabric was also paramount. Several folks featured are Mammoth Lake locals adding an authentic touch to the story.
“It was a real joy learning more about Craig, his background, and the work he does. It aligns perfectly with how Mammoth Lakes offers so much access to outdoor adventure. So we’re thrilled to share such an inclusive and inviting story,” added John Risser, Creative Director at The Shipyard.
As Mammoth Lakes Tourism (MLT) and its partners embark on this journey of inclusivity, they invite individuals from all walks of life to discover the boundless beauty of Mammoth Lakes and join in preserving its wonders for future generations.
MUAHS Awards Unveils New Award Category For Theatrical Productions
The Make-Up Artists & Hair Stylists Guild (MUAHS) IATSE Local 706 will debut the highly anticipated new award category, Broadway International, to their awards ceremony on Saturday, February 15, 2025, at the Fairmont Century Plaza Hotel, presented by Giovanni Eco Chic Beauty. The new category will expand the recognition of outstanding Make-Up and Hair Styling Artists to encompass all live theater productions, including Broadway International live productions. With the addition of Broadway International, the ceremony will now shine a spotlight on beloved theatrical productions from around the world, recognizing the hard work and creativity of Make-Up Artists and Hair Stylists in this genre. The MUAHS Guild Awards also honor Make-Up Artists and Hair Stylists in motion pictures, television, commercials, and music videos in 23 categories. “We are so pleased to announce the addition of the Broadway and International Live Theater Production category. The MUAHS Guild Awards are now all-inclusive and participation is worldwide for film, television, and theater. We are very proud to be one of the very few awards shows that recognize the extraordinary work of Make-Up Artists and Hair Stylists in theater productions,” said Julie Socash, President, MUAHS, IATSE Local 706. “I couldn’t be more excited to learn of the addition of the Broadway and International Live Theater Production category to the Make-Up Artists and Hair Stylists Guild Awards. I look forward to these amazingly talented artisans from the theatrical world receiving recognition for their hard work, expertise, and dedication to their crafts,” said Angela L. Johnson, President, Make-Up and Hair Stylists, IATSE Local 798. The qualifications for Outstanding Make-Up... Read More