Independent integrated agency The Many has launched a new content studio offering that provides a complete suite of end-to-end production services and development, including original IP and branded entertainment. Emmy® Award-winning production and development executive Scott Bradfield has been named managing director of The Many Studios.

Bradfield was the senior vice president of Content at Red Bull Media House for 16 years, overseeing content production and pioneering action-sports documentaries. He led teams that earned numerous awards, including 12 Emmys, a Critics Choice, multiple Webby, Real Screen, Streamy, Cynopsis Sports, Powder, and Sun Valley Film Festival Audience awards.

The Many Studios is also pleased to announce the addition of two new hires who will report to Bradfield. Adam McGinnes has been appointed supervising producer, bringing to the role his experience as an executive producer at Red Bull Media House and MTV. Ayanna Hart joins as director of Studio Operations with nearly 30 years of production and post-production experience including partnerships with major studios like HBO, Netflix and NBC.

“The addition of Scott and his team has brought the agency full circle with The Many’s branded content roots. The agency’s founding DNA blends marketing, advertising and entertainment, with our first agency award wins being for branded TV shows for Red Bull and Hot Wheels on Fox Sports and ABC,” said Christian Jacobsen, CEO of The Many. “Our longer-form content history includes work for Mattel, NOS Energy Drink, and Snap Originals. Most recently, we created and produced with eBay Motors the award-winning episodic YouTube series Between 2 Rides and Modathon, with production of Season 2 for Between 2 Rides in the can.” 

Jacobsen adds, “While brand campaigns are becoming increasingly rare, engaging storytelling is still core to what we do and essential to establishing a brand’s premise. That’s where Scott comes in. His expertise in creating, producing, distributing, and monetizing content can help brands get their message out in new ways. We’re thrilled to have him on board, and we know that he’ll help our clients tell the stories that will resonate with their audiences and drive results.”