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    Maxon Redshift and Cinebench Optimized for Mac Lineup with M3 Family of Chips

    By GrithausUpdated:No Comments2925 Views
    With the new GPU of M3, features like hardware-accelerated ray tracing offer outstanding performance in Redshift rendering.

    With the new GPU of M3, features like hardware-accelerated ray tracing offer outstanding performance in Redshift rendering.

    Bad Homburg, Germany -- (SPW) --

    Maxon is thrilled to announce updates to Redshift and Cinebench 2024 that take advantage of the latest developments in Apple’s M3 family of chips. Artists will experience outstanding performance when generating photorealistic imagery using Maxon’s industry-leading Redshift render engine, thanks to the increased GPU power of the M3 family of chips, which includes support for hardware-accelerated ray tracing. Maxon’s Cinebench 2024 benchmarking tool, built on Redshift and Maxon’s Cinema 4D, is fully optimized and available as a free download, offering creators to evaluate the performance of Apple’s M3-series chips. 

    Apple’s new GPU architecture features hardware-accelerated ray tracing, providing substantial speed increases when rendering with Redshift. 

    “Maxon has consistently delivered quick support for Apple innovations, as we strive to deliver the best performance possible and enable artists to design at the speed of creativity,” said David McGavran, Maxon CEO. “We’re excited to take advantage of the new M3 technology and are sure the speed gains will be invaluable in the creative process.” 

    Availability 
    Cinebench 2024.1 is available immediately from maxon.net for anyone to download and benchmark performance on macOS and Windows hardware. Optimizations will be available as part of regular Redshift updates for Maxon One and Redshift subscribers in the coming months.

    About Maxon
    Maxon makes powerful, yet approachable software solutions for content creators working in 2D and 3D design, motion graphics, visual effects and visualization. Maxon’s innovative product portfolio helps artists supercharge their creative workflows. Our product lines include the award-winning Cinema 4D suite of 3D modeling, simulation and animation technology; the creativity-on-the-go Forger mobile sculpting app; the diverse Red Giant lineup of revolutionary editing, motion design and filmmaking tools; the leading-edge, blazingly fast Redshift renderer; and ZBrush, the industry-standard digital sculpting and painting solution.

    Maxon’s team is composed of fun, passionate people who believe in building and empowering a successful artistic community. From our popular, inclusive events to our free Cineversity educational resources, Maxon recognizes that developing strong connections with creatives and fostering their professional growth is integral to our ability to stay on top of industry trends and better serve customers. 

    Maxon is part of the Nemetschek Group.

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    The Darnell Works Agency Releases Issue 5 of The Shot Chart: “Transitions”

    Tuesday, August 11, 2026
    Image courtesy of The Darnell Works Agency.

    Continuing its daily quest for greatness, award-winning strategic communications consultancy The Darnell Works Agency (DWA) today announced the release of Issue 5 of The Shot Chart (The Best of Universal Positive), the agency’s quintessential zine highlighting its most historic, fascinating, and impactful collaborations. The new edition, titled “Transitions,” examines the evolving relationship between human-driven creative mastery and emerging AI-augmented tools reshaping the global creative industry. For more than three decades, DWA principal Roger Darnell has been helping to shape remarkable stories for bold business leaders and their partners. His Key Skill Set, consisting of Account Management, Customer Service, Planning, Writing, Media Relations, Measurement, and Reporting, remains the backbone of the agency’s results – and the throughline of The Shot Chart. “Working for other maverick media firms and my own agency for three decades, I have consistently helped shape-up amazingly impactful business stories,” Darnell said. “This particular moment marks a shift: decades of pre-AI creative instincts are meeting tools that extend them in fascinating ways. While my expertise was forged in a pre-AI world, I am increasingly working in one that is augmented. This issue of The Shot Chart explores what carries forward, and what is changing.” Issue 5 creatively features current DWA clients Cutters Studios, Fivestone Studios, and Hyperquake, alongside scores of global creative visionaries the agency has collaborated with since its launch in Los Angeles in 2000. The release of “Transitions” also reflects DWA’s ongoing experimentation with emerging AI technologies, innovations that are increasingly influencing the agency’s core niche of the... Read More

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